Table of Contents

  1. Overview

  2. Make sure you have visibility in each of your core categories

  3. Get 25 reviews to unlock matches

  4. Improve your ranking for key segments

  5. Optimize your lead process

  6. Upgrade to premium to unlock boosted visibility

  7. Run outbound performance marketing campaigns


1. Overview

More than 200k+ hoteliers come to Hotel Tech Report every month to get advice and recommendations about which tools are the best fit to run their hotel and grow their business.

Hotel Tech Report is structured to qualify prospects and match them with the best-fit vendor based on reviews from similar hoteliers which is why getting reviews is the key to making sure you get matched with best-fit prospects looking for your solutions.  Reviews help you boost your rankings and visibility to get more direct and matched leads. HTR also offers outbound promotional lead gen campaigns.

2. Make sure you have visibility in each of your core categories

  • In categories where you offer a standalone product 👉 Create profiles to become discoverable in your core categories to start generating leads and visibility

  • In related categories where you don't offer a standalone product 👉 Create product modules to gain visibility and be able to generate leads in related categories

Related: Benefits of having profiles in multiple categories

3. Collect 25 Reviews to Unlock Matched Leads

HTR guarantees to all hoteliers who take the recommendations quiz and become matched leads that only vendors with a trustworthy profile with at least 25 reviews will be able to connect with them. Matched leads are extremely valuable because they are early on in the purchase journey and starting to build their consideration set so its critical to reach 25 reviews to unlock matched leads as quickly as possible for each of your products that you want to generate leads for.

4. Improve your reputation across key segments to surface higher in relevant searches for your ICP

The entire HTR platform is designed to drive the most value and visibility to the products and companies that come most recommended by hoteliers (Related article: Why reviews are so critical to your success)

As you collect reviews from your core segments you'll start ranking higher for hoteliers on the site looking for solutions in your category AND you will generate more direct and matched leads for these segments by ranking higher.

5. Optimize your lead processes

While optimizing your processes won't drive you more leads, it will help you make sure your team is setup for success to maximize the probability of engaging and closing each lead you connect with. Make sure that you check out HTR's Lead Optimization and Best Practices Guide.

6. Upgrade to Premium to unlock boosted visibility in non-ranking based locations throughout the site

The filtered rankings once a user personalizes their recommendations are in no way impacted by membership status to protect the integrity of the site; however, Premium Members do benefit from boosted visibility across non-rankings based locations including default index views on category pages (before users apply their filters) as well as lead forms, alternatives, comparisons and more driving significantly more visibility and leads as one of the many benefits of Premium Membership.

7. Run outbound performance marketing campaigns

In addition to organic lead gen on Hotel Tech Report (inbound), HTR also offer promotional outbound performance campaigns to ramp up demand and generate more leads including:

  • Pay-Per-Click (PPC) Campaigns: Upload your creative and takeover the exit intent modal on HTR to generate clicks to your website. Run performance based campaigns to drive clicks and traffic to your own landing pages

  • Cost Per Action (CPA) Campaigns: Put your lead gen in autopilot by enlisting HTR to run digital marketing campaigns and generate high intent buyers guide downloads for your category

  • Email Marketing Campaigns: Send dedicated email campaigns to HTR's audience of hyper targeted hotel tech buyers


Still have questions?

Feel free to reach out via the 24/7 on-site live chat to speak with an HTR team member.


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