Wondering why you are seeing different results when you browse the site than other members of your team?
The answer. The HTR app personalizes results as it learns more about a hotelier to surface better fit solutions for them.
TL;DR
HTR automatically identifies each hotelier's location based on IP address and stores this info via the new personalization settings which can be found on each category page (see below)
Hoteliers can then add to their personalization settings additional info like their property size and PMS to further personalize their results
Each hotelier's personalization attributes get saved and not only do the recommendations on the page they're on get personalized--but these settings get stored globally site wide so anywhere the user goes on the site they will automatically have results personalized to them
Vendors can generate more (and better fit) leads by (a) improving segment based rankings and (b) configuring Lead Targeting settings (aka. Tell the HTR App what types of leads are best fit for you that you want to connect with)
How does the app personalize results for users?
In addition to the core ranking methodologies of HT Score: Overall Rankings and Segment Based Rankings, the Hotel Tech Report app also personalizes results as users browse the site based on known attributes about them including:
Location: We detect their location based on IP address and re-rank products to surface products that come most highly recommended by hotels in their geo
Hotel size: Once hotelier logs in or takes an action to set their hotel and the app knows their hotel size, results get personalized for them.
PMS: Once hotelier has created an account and added their PMS, the site personalizes rankings as they browse to surface products that integrate with their PMS
How to drive more visibility and leads from your target segments
The default sort site wise is set to personalized rankings so that results show more relevant matches for users.
There are two ways vendors can essentially tell the HTR app what types of hotels you are a good fit for to rank higher for those segments:
Mechanism | How it works | Example |
Verified reviews | Collect reviews from hotels that match your target segments to prove to the app that you are a strong fit for this segment | If you want to show up for European hotels looking for a PMS, make sure you have reviews recommending your PMS product from European hotels. |
Lead Targeting Criteria | Tell the HTR app what types of hotels you are a good fit for via the Lead Targeting settings | If you want to boost visibility with large hotels looking for a CRM, make sure you have enabled Lead Targeting for the CRM category and toggle on large hotels. |