TL;DR
Hoteliers increasingly ask AI assistants like ChatGPT, Claude, Perplexity and Gemini for software recommendations, and those assistants read Hotel Tech Report to answer.
AI Visibility shows you how often your brand is mentioned in the pages AI assistants read on HTR.
Our data comes from real AI assistant sessions on HTR, not simulated test prompts.
Your AI Visibility score compares your mentions to the leader in your category.
You can grow your AI Visibility through your reputation (reviews and Segment Rankings) and your presence (Premium profiles with LLM Boost).
1. Overview
More and more hoteliers start their software search by asking an AI assistant a question like "What's the best PMS for a boutique hotel?" To answer, AI assistants read trusted sources across the web, and Hotel Tech Report is one of the most important sources in hotel technology.
AI Visibility shows you what those assistants actually see when they read HTR. Most AI visibility tools estimate this with made-up test questions. We track real AI assistant activity on HTR, so the numbers reflect what AI assistants actually read, not a simulation.
2. Your AI Visibility dashboard at a glance
Your AI Visibility score compares your mentions to the leader in your category. The category leader is shown so you always know what you're measuring against.
Factors show the two things that drive your score: Rankings (how you place with hoteliers in your segments) and Indexing (how many of your pages AI assistants can read).
Your products shows how each of your profiles is performing, so you can see where to focus.
2a. Monitor your AI visibility score in real time
2b. Benchmark your AI visibility against competitors
2c. Track your visibility by AI assistant
2d. Drill into the data to see each time an LLM came to HTR and did research in your categories
3. What drives your AI Visibility
Your AI Visibility grows from two things you control:
Your reputation. Recent, verified reviews strengthen your Segment Rankings, which gives AI assistants more reasons to feature you.
Your presence. Premium profiles with LLM Boost are readable by AI assistants on every page where you appear.
4. How our data is different
Other AI visibility tools guess. They run synthetic prompts and show you what an AI might say, with no idea how many people are actually asking and more importantly, how frequently.
What's different: HTR shows you real AI research sessions in your categories:
How many sessions are happening
Which pages AI assistants read
Whether you were mentioned in each one
No one else has this data.
Most AI visibility tools work by sending a list of test questions to AI assistants on a schedule and recording the answers. That tells you how an AI responds to a question someone made up. It doesn't tell you whether any hotelier is actually asking that question, or how often.
HTR tracks the activity itself. When an AI assistant visits HTR, whether it's building its knowledge or answering a hotelier's question in real time, we record the session, the pages it reads, and every time your brand appears. Then we organize that data so you can see it by product, page and AI assistant.
| Other AI visibility tools | Hotel Tech Report |
Data source | Test questions written by the tool | Real AI assistant sessions on HTR |
Shows real demand? | No. There's no signal that anyone asks those questions | Yes. Every session is REAL activity |
What's measured | How the AI answered a made-up question | How often AI assistants read about your brand |
Where it comes from | Anywhere the AI chose to look | The pages where hoteliers research hotel tech |
FAQs
How often do AI assistants cite Hotel Tech Report?
ChatGPT and Google AI cite HTR in 44% of answers about hotel software, about 17x more than the next review site, and our lead is widest on “which should I buy” questions. That’s why what AI assistants read about you on HTR has such an outsized effect on which products they recommend.
Do Premium profiles get mentioned more by AI assistants?
Yes. Premium vendors get 42x more AI mentions than basic listings, because Premium profiles with LLM Boost are readable by AI assistants on every page where you appear. See How to Improve Your AI Visibility for the other levers, like reviews and Segment Rankings.