TL;DR
Hoteliers ask AI assistants very specific questions, and AI assistants answer them using segment-level data like HTR's Segment Rankings.
Your AI Visibility comes down to two indicators on your dashboard: Rankings and Indexing.
Rankings reflect your reputation. Grow them by collecting recent, verified reviews from the segments you want to win.
Indexing reflects how many of the pages featuring you AI assistants can read. Premium members can expand this with LLM Boost.
Reputation comes first. LLM Boost highlights a strong reputation, but it can't replace one.
Why Segment Rankings matter
Hoteliers don't ask AI assistants "What's the best PMS?" They ask questions about their own hotel:
"What's the best property management system for a boutique hotel in Spain?"
"What's the best revenue management system for a bed and breakfast in the United States?"
"Which guest messaging app works best for a large resort?"
To answer questions this specific, AI assistants look for sources that already break the market down by hotel type, size and region. That's what Segment Rankings do.
They rank products based on verified reviews from hoteliers in each segment.
When you rank well in a segment, you're giving AI assistants exactly the answer they're looking for. And because each segment is its own question, winning several segments gives you many more chances to be recommended.
How to read your two key indicators
Rankings
Rankings show how strongly your products place across the segments in your category. Strong rankings mean hoteliers in those segments recommend you, which gives AI assistants a reason to mention you.
To improve it: collect recent, verified reviews, especially from hoteliers in the segments you want to win. A handful of reviews from boutique hotels can matter more for the boutique segment than dozens of general reviews.
Indexing
Indexing shows how many of the HTR pages that feature your products AI assistants can read. The more pages they can read, the more often your brand shows up in their sessions, and the more mentions you earn.
To improve it: turn on LLM Boost (a Premium benefit) so your rankings get highlighted in front of the login wall and get enhanced schema markup to boost their visibility and make you even more discoverable.
Where to focus
Low Rankings: start with reviews. Nothing else will move your AI Visibility as much.
Strong Rankings, low Indexing: your reputation is there, but AI assistants aren't seeing all of it. LLM Boost is your fastest lever.
Both strong: keep your reviews recent so your rankings hold each quarter.
Pages AI assistants read
Your brand can appear on several types of HTR pages:
Indexing:
Page Type | Basic | Premium |
Your product profiles | ✅ | ✅ |
Case studies | ✅ | ✅ |
Press releases | ✅ | ✅ |
Category pages | ❌ | ✅ |
Competitor product profiles | ❌ | ✅ |
Comparison pages | ❌ | ✅ |
Alternatives pages | ❌ | ✅ |
⚡️ Premium and LLM Boost: get recognized for your reputation
You earned your rankings through hotelier reviews. LLM Boost makes sure AI assistants see them. Premium members with LLM Boost get:
📈 More pages indexed. Your rankings and profile content are readable by AI assistants on more of the pages where you appear.
💻 Schema markup. Structured data that helps AI assistants recognize your brand, your rankings and what hoteliers say about you.
🏆 Your choice of featured segments. Pick the segments you want highlighted on your profile, so AI assistants see the rankings that matter most to your business.
LLM Boost amplifies your reputation. It doesn't replace it. A Premium profile with weak rankings still won't be mentioned often, because there's little for AI assistants to recommend. The strongest AI Visibility comes from both: a strong reputation, and LLM Boost to make sure it gets seen.