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Can I target a specific country or region?

How to focus your HTR leads and visibility on the regions and property types that fit your business

Yes. If your business only serves certain markets (for example, the UK only), you can tell Hotel Tech Report which regions and types of properties are a good fit for you once your product profiles are set up.

How it works: Lead Targeting

Regional targeting is done through Instant Connect Lead Targeting, where you set criteria such as the regions and property sizes that fit your business. Leads that match your criteria get you:

  • Boosted visibility: you're prioritized for hoteliers who match your criteria via Site Personalization

  • Priority access to matched leads that meet your criteria

  • 50% off leads that match your targeting criteria

  • Faster time to follow-up, which improves your success rates

Leads that fall outside your criteria are never forced on you. You can always choose not to accept a lead that isn't a good fit.

What you need first

Lead targeting applies to your product profiles, so you'll need a vendor account with your products listed. If you haven't set that up yet, start here: How to Setup Your Vendor Account by Listing Your Products.

Keep your profile regions up to date

Results on HTR are personalized for each hotelier, starting with their location. Keeping the regions and segments you serve current on your profile affects which hoteliers see your product in the first place.

What about campaigns like eblasts or sponsorships?

Audience segmentation for HTR's marketing campaigns is covered in HTR's 2026 Media Kit. If you have a specific market in mind, reach out via the live chat and we'll walk you through which options fit best based on your goals, timing and budget.

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