1. Lead Guarantee Overview
Hotel Tech Report ensures that all leads are 100% qualified and verified for both direct leads and matched leads. Each lead is guaranteed to meet the following criteria (more detail below):
🛒 Explicit Purchase Intent
🎯 More than a Dozen Qualifying Details
✉️ At Least One Source of Verified Contact Info (either email OR phone #)
🔎 Manual HTR Diligence
🧲 Incremental Demand
Leads are an on-demand performance based marketing solution which means:
✅ No Upfront Cost: We do the work to attract the user and create demand without any upfront payment
✅ Total Control: You can choose to accept/reject any lead we send you giving you full control to only accept leads that look like a good fit for your business
✅ Incremental Business: We guarantee that each lead we send you is new demand that we created (ie. incremental demand) for you and therefore any leads you accept already in your pipeline are eligible for a 100% money-back guarantee
Each lead that is sent to your dashboard is guaranteed to have passed the following standards:
🛒 Purchase Intent: All direct leads have expressed explicit intent for your company's products and matched leads have expressed explicit intent for one of your company's product categories
🎯 Qualifying Details: All leads include qualifying details beyond pre-qualification of being on the site by completing over a dozen form fields including: first name, last name, professional email address, job title, company website, hotel, # of rooms, region, city, state, country, type of property, category of interest
✉️ Verified Contact Info: Before a lead is approved to be sent to your dashboard, the user must click a verification link to ensure their contact info is valid and in use. HTR guarantees one verified form of contact info. Learn more about contact info verification
🔎 Manual Diligence+Enrichment: The HTR team manually reviews each lead after contact info has been verified to ensure that the user is who they say they are. During this diligence we also enrich the lead with additional information that can be found including public sources verifying the user and Linkedin profile
🧲 New Demand Created by HTR: We guarantee that each lead we send you is new demand that we created (ie. incremental demand) for you and therefore any leads you accept already in your pipeline are eligible for a 100% money-back guarantee
What counts as eligible for a refund:
If any of the lead details provided are not correct
Invalid Contact Info
If the contact information is not invalid
If the lead is at a brand you cannot service but you couldn't see the brand prior to accepting the lead (since hotel/company is only revealed after accepting)
Existing Customer Churn Alert
If you accept a matched lead that is an existing customer, this qualifies as a churn alert which helps you identify existing customers who are shopping around to help prevent churn so it is not eligible for a full refund but it is eligible for a partial refund of 50% if proper evidence is submitted via the refund form.
⚪️ Partial Refund
Once a lead has been qualified, verified and vetted by our team and passed to your dashboard it is up to your team to craft timely, compelling and engaging outreach and followup to engage the lead. Once the lead has passed our qualification and verification criteria it is up to you to engage them (Tips to improve your success rates)
🚫 Not eligible
Change of heart
We provide all of the qualifying details and verify the user and offer this to you all prior to accepting the lead as a courtesy to ensure that you only connect with leads that are a good fit for your business. Once you have accepted a lead and seen the contact information and hotel there are no refunds
🚫 Not eligible
2. Refund Eligibility Criteria
The lead must meet the above refund eligibility criteria
You must meet one of the below criteria to ensure that you are providing timely and responsive service to hoteliers requesting information on HTR:
Accepted the lead via Instant Connect
Have <1 hour average acceptance time AND <1 hour acceptance time on the lead that you are requesting a refund for (both of these metrics can be found in the lead inbox of your dashboard)
Your company must be responsive to users who place request and in good standing with HTR's lead program guidelines
3. Submitting a Refund Request
What is required in the refund request submission?
You must provide a screenshot showing the time stamp and source with which the user entered your CRM
The lead must have entered your CRM with a direct inquiry (ie. website demo request, phone call, etc.). Email newsletter signups, webinars and other cold marketing outreach sources are not direct product purchase intent and therefore these are not considered leads.
The refund must be placed within 2-weeks of accepting the lead. The lead must have entered your CRM (via direct demo/price quote inquiry) more than 24-hours prior to the lead connection on Hotel Tech Report and must be actively engaged within the last 30-days.
What are the requirements for a lead to be eligible for a refund?
Generally speaking, leads are eligible for a refund if (a) your sales team has active intelligence of purchase intent AND (b) the lead is currently in an active deal cycle with your team. Below are the 4 requirements that must be met and verified by your submission for a lead to qualify for a refund:
The lead must have entered your CRM (via direct inquiry) more than 24-hours prior to the lead connection on Hotel Tech Report.
Active/Engaged Lead Verification
The lead must be actively engaged by your sales team meaning the date of last inbound activity from the lead must be within 30-days of your refund request showing that this lead is actively engaged in the sales process prior to receiving purchase intent lead intelligence from HTR.
Buying Intent Verification
The lead and verification screenshot must show clear purchase intent (eg. demo booked, asked for more information, etc). Purchased email lists and cold outreach do not qualify as purchase intent and are therefore not eligible for refunds.
Minimum Profile Requirements
As advised in Tips Before Getting Started with Lead Generation on Hotel Tech Report, we strongly advise against accepting and connecting with any leads until you have (a) at least 25 reviews and (b) an average likelihood to recommend rating from users of at least 80%. If you do not meet these minimum criteria and choose to accept leads these leads will not be eligible for a refund under any circumstances.