💡 Please note that only companies who follow the lead program guidelines below will be eligible for HTR's Money-back Guarantee
Why the Lead Program Guidelines Are Critical
Each lead that Hotel Tech Report generates requires and investment of time, money and energy to create demand for your products and services and we make this investment upfront ultimately so our clients don't have to and so you can have turnkey access to highly qualified, verified and vetted leads.
On the one hand, since we've done this work and made this investment up front so it would make the most sense for us to require vendors to purchase all leads that we're able to generate but on the other, we know that each client has different preferences and needs and that these change over time. This is why even though it means lost revenue for HTR in the short run, we allow clients to pick and choose leads on a case-by-case basis to make sure you only accept leads that are a great fit for your business on a performance basis.
What we ask in return is that for companies who choose to participate in HTR's lead generation program is that you follow the simple guidelines below to create a responsive and helpful environment to deliver a great user experience for our audience of hoteliers.
Rule #1: Follow Recommended Best Practices to Make Sure You're Setup for Success
HTR has outlined the critical best practices in the Lead Optimization Guide. Ultimately these best practices ensure that your team is setup for success and not following them inevitably lead to wasted leads, poor performance and reduced ROI for your company all of which not only negatively impact your lead engagement and ROI, but also negatively impacts HTR's service delivery to users as well. To align incentives we ask that all vendors review the best practices guide and at the very minimum:
A-B will all ensure that you minimize your time-to-followup which is the most critical success factor (after all, would you respond to a vendor you asked for information from if they only first reached out days after they placed their request?).
Reducing your time to followup will not only deliver better and more timeline service to hoteliers but it will also dramatically improve your success rates driving maximum ROI for your company.
✅ Make sure CRM forwarding is turned on
✅ Setup automated follow-up nurture sequences
✅ Activate Instant Connect for all relevant lead types you want to connect with
✅ Don't hard sell matched leads
Rule #2: Provide Timely Replies to Leads that You Want
As a courtesy to HTR and to hoteliers using the platform who are looking for timely responses to continue their research for hotel tech for their properties, HTR asks that companies who choose to participate in HTR's lead generation program make sure to maintain a lead acceptance time (shown here) of no more than 1-hour.
✅ Maintain an average lead acceptance time of no more than 1-hour
Rule #3: Maintain a Baseline Healthy Reputation on the Platform
As advised in HTR's intro to leads (Tips Before Getting Started with Leads), we strongly advise against companies who do not have a strong reputation for their products on the Hotel Tech Report platform from utilizing the lead generation program both for direct and matched leads (Direct vs. Matched Leads) but especially matches and in-fact, you will not be able to connect with Matched Leads without a minimum trustworthy profile.
While the HTR lead gen program is built to enable HTR to take on the risk of building demand for your products and generating leads on a fully performance basis, the way we do this is by leveraging the voice of your customers, social proof and reputation on the platform to make recommendations and drive visibility to your products. The entire HTR platform is built to drive more visibility, demand and leads for vendors with strong reputations so it is critical to first and foremost make sure that you have a strong baseline reputation on the platform (Review Collection Starter Kit).
Therefore, prior to engaging with the lead generation program we recommend meeting the following criteria of (1) having at least 25 verified reviews (2) HT Score >85 (3) Likelihood to Recommend > 90% and (4) being ranked in the top 10 in your respective categories. This criteria is also a minimum requirement to be eligible for the money-back guarantee as well as lead credit refunds.
✅ Have >25 verified reviews
✅ Maintain an HT Score > 80
✅ Maintain a likelihood to recommend of > 90%
✅ Maintain a top 10 ranking in your categories
Rule #4: Decline Leads You Don't Want, Don't Ignore Them
If you ignore leads that you don't want instead of declining them, this slows down the process for HTR to be able to get the lead info from vendors who are better fit for their needs which impacts HTR's ability to reach out to the lead in a timely fashion with content, resources and recommendations to help them find a better fit solution which leads to (a) a poor user experience and (b) lost revenue which is why if you do not follow this guideline you will not be eligible for HTR's money-back guarantee and refund policy.
While you certainly do not need to accept all leads, we do ask that you either accept OR decline all leads within 6 hours of receipt (aka. no 'missed leads'). By pressing 'accept' or 'decline' within 6-hours, this creates a virtuous cycle ensuring that HTR can: (a) Deliver timely connections and high quality service to hoteliers using the platform (b) Learn over time what leads are a good fit for vendors (c) Connect leads with better matches in a timely manner.
Ignoring or 'missing' leads has a negative impact on the user experience for hoteliers/leads by prolonging followup to their inquiries and also negatively impacts HTR's reputation (if the lead thinks their request was just ignored) and has incremental costs to HTR by not being able to make a timely connection and recommendation for the given user that HTR has already invested to attract and generate demand/intent from.
✅ Accept or decline all leads within less than 6-hours (aka. make sure you don't have any 'missed'/ignored leads)