Remember that all leads are HTR users so when you contact them--you should expect that the first thing most will do is check your HTR profiles.

How does your reputation look? How do you stack up to other vendors in the category?

Having a lower ranking and weaker reputation means a higher probability that the user requests information from other top rated vendors. If those vendors respond faster and have a better reputation, the user may not be interested any more even though they requested information initially. Leads are less likely to engage when you reach out especially if they also requested info from other vendors to compare who have stronger reputations and come more recommended by hoteliers (aka. are ranked higher) on the platform.

What was your messaging to the lead? Who reached out? Was their response tailored to the type of lead? Did they follow best practices for lead followup?

If your team is responding to all leads the same you will get low response rates because matched leads require a very different approach. Make sure your team knows the difference between direct and matched leads and has checked out (1) How to followup with matched leads+template and (2) Lead types and followup tips.

If you hard sell matched leads and don't tailor your followup towards them, they will likely become disinterested and not respond.

Whether on your own website or on HTR, there is a direct correlation between time-to-followup and lead engagement and success rates which is why its absolutely critical to automate your process so that as little time goes by as possible between when the lead places their request on HTR and the time it takes you to reach out to reply to their inquiry and fulfill their request.

The more time that goes by from the time the initial request is placed to the time your team follows up the more likely a hotelier is (just like any user on the internet) to lose interest, change their mind, get busy, find another vendor...etc.

Your goal is to bring this time down to as close to instant as possible. HTR's Lead Follow-up Guide helps you implement a few simple (but critical) best practices to minimize your time-to-followup and close more deals.

If you treat HTR leads as SQLs (sales qualified leads) and your team is following up manually with each lead--it will not only cause costly delays that negatively impact your probabilities of success with each lead but it also means you won't have a marketing funnel with clear visibility and tracking to see how your funnel is performing and which areas need to be improved/optimized to know what's working and what isn't so that you can improve over time.

Once you've setup an automated lead follow-up funnel you'll gain visibility into each step in your funnel enabling you to identify engagement rates and performance. Here are some metrics you'll want to monitor in your email marketing or sales sequencing tool where you've setup your nurture sequences for HTR leads:

If you were looking for a new car and then a company that you hadn't heard of reached out to you looking for a car, what would you do? The odds are you'd probably either:

Remember, matched leads didn't explicitly ask to connect with your brand, but instead they asked for matches based on data in the platform and said they were open to connecting with matching vendors. Therefore when you reach out in many cases they may have never heard of your brand so the more aware of your brand they are the more likely they will be to engage. Brand awareness campaigns can help boost success rates with matched leads.