All leads that HTR generates have have been fully qualified, verified and vetted prior to them reaching your vendor dashboard.
ARTICLE OVERVIEW
II. Opt-in
III. Verification
I. Qualification
Pre-qualified nature of site traffic: Hotel tech isn't a fun hobby and we don't offer click bait content. All users on hotel tech report are hoteliers researching technology
Qualification details: HTR captures and presents all details including job title, hotel type, size, location and purchase journey insights are offered for all leads so vendors can decide if the lead looks like a good fit for their business before accepting the introduction
Category level intent: All leads have explicitly stated category level interest (shown here)
II. Opt-in Request
Each lead has explicitly opted to be contacted by vendors.
💡 TIP: Its still critical to followup with a consultative soft sell for matched leads (view guide + template)
III. Verification
Verified contact info: In order to submit their request, all leads are required to verify their contact information by clicking a verification link sent to their email. If they don't verify, their request isn't processed and they won't appear in your dashboard.
One guaranteed form of verified contact info: HTR allows users to verify their identify via either email address or phone number. Depending on which the user chooses to verify, HTR guarantees this contact info is valid and has been verified.
IV. Vetting & Diligence
Once a lead has been qualified and verified, they still will not appear in your vendor dashboard. The reason for this is that just because somebody inputs a valid email doesn't mean that they are who they say they are which is why we have a 3rd and final step in the process where our moderation team reviews each and every lead to ensure that (a) they are a valid hotelier and (b) they are who they say they are.
Verified identity as a hotelier: After leads have placed their request and verified their contact info, ALL leads are manually screened by Hotel Tech Report and have been verified as a current employee at the hotel company in which they stated that they work at when they placed the request.
Verified contact info: HTR allows users to verify their identify via either email address or phone number. Depending on which the user chooses to verify, HTR guarantees this contact info is valid and has been verified
V. 🚀 Lead is approved and sent to your dashboard
Once a lead has been qualified, verified and vetted, then (and only then) is the lead approved by the HTR moderation team at which point you will receive the new lead notification and it will appear in your dashboard to accept or reject.