UPDATE (5/6/22): Add-on products have been migrated to product modules

Table of Contents

  1. What is a product module?

  2. What are the benefits of creating product modules?

  3. How can I create product modules?

  4. Why were add-on profiles migrated to product modules?

  5. Why Can't Product Modules Compete in the HotelTechAwards?

  6. What if a company has listed a standalone product that is really a product module?


1. What is a product module?

A product module is an add-on that is available with a given product that can not be purchased a la carte. For example lets say Sample PMS offers a housekeeping module that could be a substitute for housekeeping software, but it is not sold a la carte and must be purchased with Sample PMS.

2. What are the benefits of creating product modules?

  • 🛠 Simplified profile management and review collection. Market your product's available add-ons and modules more effectively to articulate your functionality without needing to manage tons of profiles, content and reviews

  • 🔮 More transparency and clarity for hoteliers. Make it easier for hoteliers to understand what products you offer, and what capabilities they have.

  • 📈 Increase your visibility. Gain visibility in categories where one of your products serves a similar need (even if you don't offer a standalone product in the category)

  • 💸 Generate more leads. Ability to generate leads in categories where you serve a particular need even if you don't have a standalone product offering

3. How can I create product modules?


4. Why were add-on profiles migrated to product modules?

Here is a short video explaining the transition from the old 'add-on' product profiles to the new 'product modules' feature as well as the full update announcement from 4/6/22.

5. How are add-on products different from standalone products?

Product Modules

Standalone Products

Product can be purchased a la carte as a standalone product by hoteliers

🚫 No

✅ Yes

Available and accessible to all HTR hotelier users

🚫 No

✅ Yes

Has its own dedicated standalone product profile

🚫 No

✅ Yes

Ability to collect reviews

🚫 No

✅ Yes

Ability to have its own HT Score

🚫 No

✅ Yes

Able to compete in the HotelTechAwards

🚫 No

✅ Yes

Able to generate leads

✅ Yes

✅ Yes

6. Why Can't Product Modules Compete in the HotelTechAwards?

Ultimately it comes down to transparency for users. When a hotelier is in a category looking for a tool to help them with that specific need, most are not open to fully changing out other systems to meet that need. Therefore, having add-on products displayed alongside standalone products is misleading because it would lead users to believe that they can similarly purchase that product when in-fact, they need to purchase and change out another system to be able to use the given add-on product/module. Similarly, the HotelTechAwards recognize and promote best of breed products in each category so if the majority of users are not able to use the product (without buying additional products and/or switching out existing systems that they likely do not want to switch out), it is misleading and frustrating for users.

7. What if a company has listed a standalone product that is really a product module

Please reach out via the live chat on Hotel Tech Report to report the inaccuracy and our team will reach out to the company to request proof that the product can be purchased a la carte and is in-fact not an add-on (typically in the form of clearly marketing the product as a standalone product on the vendor's own website). If the company cannot show that the product is offered as a standalone product then the add-on designation will be added to the respective profile.

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