UPDATE (5/6/22): Add-on products have been migrated to product modules

Table of Contents

  1. What is a product module?

  2. What are the benefits of creating product modules?

  3. How can I create product modules?

  4. Why were add-on profiles migrated to product modules?

  5. How are add-on products different from standalone products?

  6. Why Can't Product Modules Compete in the HotelTechAwards?

  7. What if a company has listed a standalone product that is really a product module?


1. What is a product module?

A product module is an add-on that is available with a given product that can not be purchased a la carte. For example lets say Sample PMS offers a housekeeping module that could be a substitute for housekeeping software, but it is not sold a la carte and must be purchased with Sample PMS.

2. What are the benefits of creating product modules?

  • 🛠 Simplified profile management and review collection. Market your product's available add-ons and modules more effectively to articulate your functionality without needing to manage tons of profiles, content and reviews

  • 🔮 More transparency and clarity for hoteliers. Make it easier for hoteliers to understand what products you offer, and what capabilities they have.

  • 📈 Increase your visibility. Gain visibility in categories where one of your products serves a similar need (even if you don't offer a standalone product in the category)

  • 💸 Generate more leads. Ability to generate leads in categories where you serve a particular need even if you don't have a standalone product offering

3. How can I create product modules?


4. Why were add-on profiles migrated to product modules?

Here is a short video explaining the transition from the old 'add-on' product profiles to the new 'product modules' feature as well as the full update announcement from 4/6/22.

5. How are add-on products different from standalone products?

Product Modules

Standalone Products

Product can be purchased a la carte as a standalone product by hoteliers

🚫 No

✅ Yes

Available and accessible to all HTR hotelier users

🚫 No

✅ Yes

Has its own dedicated standalone product profile

🚫 No

✅ Yes

Ability to collect reviews

🚫 No

✅ Yes

Ability to have its own HT Score

🚫 No

✅ Yes

Able to compete in the HotelTechAwards

🚫 No

✅ Yes

Able to generate leads

✅ Yes

✅ Yes

6. Why Can't Product Modules Compete in the HotelTechAwards?

Ultimately it comes down to transparency for users. When a hotelier is in a category looking for a tool to help them with that specific need, most are not open to fully changing out other systems to meet that need. Therefore, having add-on products displayed alongside standalone products is misleading because it would lead users to believe that they can similarly purchase that product when in-fact, they need to purchase and change out another system to be able to use the given add-on product/module. Similarly, the HotelTechAwards recognize and promote best of breed products in each category so if the majority of users are not able to use the product (without buying additional products and/or switching out existing systems that they likely do not want to switch out), it is misleading and frustrating for users.

7. What if a company has listed a standalone product that is really a product module

Please file an inaccuracy report to open an investigation which will be performed within 14-business days of your submission after which you will receive a notification with findings and conclusions.

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