1. What is a product module?
A product module is an add-on that is available with a given product that can not be purchased a la carte. For example lets say Sample PMS offers a housekeeping module that could be a substitute for housekeeping software, but it is not sold a la carte and must be purchased with Sample PMS.
2. What are the benefits of creating product modules?
🛠 Simplified profile management and review collection. Market your product's available add-ons and modules more effectively to articulate your functionality without needing to manage tons of profiles, content and reviews
🔮 More transparency and clarity for hoteliers. Make it easier for hoteliers to understand what products you offer, and what capabilities they have.
📈 Increase your visibility. Gain visibility in categories where one of your products serves a similar need (even if you don't offer a standalone product in the category)
💸 Generate more leads. Ability to generate leads in categories where you serve a particular need even if you don't have a standalone product offering
3. How can I create product modules?
4. Why were add-on profiles migrated to product modules?
5. How are add-on products different from standalone products?
🚫 Can't be purchased as a standalone product
✅ Can be purchased as a standalone product
Has its own dedicated standalone product profile
Sub-category page visibility
Ability to collect reviews
Ability to have an HT Score
Ability to compete in the HotelTechAwards
Ability to appear in primary site search
Able to generate leads
6. Why Can't Product Modules Compete in the HotelTechAwards?
Ultimately it comes down to transparency for users. When a hotelier is in a category looking for a tool to help them with that specific need, most are not open to fully changing out other systems to meet that need. Therefore, having add-on products displayed alongside standalone products is misleading because it would lead users to believe that they can similarly purchase that product when in-fact, they need to purchase and change out another system to be able to use the given add-on product/module. Similarly, the HotelTechAwards recognize and promote best of breed products in each category so if the majority of users are not able to use the product (without buying additional products and/or switching out existing systems that they likely do not want to switch out), it is misleading and frustrating for users.
7. What if a company has listed a standalone product that is really a product module
Please file an inaccuracy report to open an investigation which will be performed within 14-business days of your submission after which you will receive a notification with findings and conclusions.