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Premium Profile Features & Benefits
Premium Profile Features & Benefits

Full list of features to enhance your profiles and generate more leads

Updated over a week ago

Upgraded Premium Profiles are one of the many benefits included with Premium Membership that allow you to generate more leads and stand out from the competition to turn your profiles into your team's best piece of sales collateral. Premium Profiles come packed with tons of features to counter sales challenges and build trust faster with prospects (both to convert more inbound profile visitors and for your sales team to leverage to build trust in their outreach).


I. Company Profile (vs point solution profile)

Rather than individually marketing single point solutions with product profiles, Premium Members get enhanced company profile views which brings company level information, content and data into each of your product profiles to turn them into a holistic showcase of your product suite and capabilities to more effectively communicate your message, sell your value proposition and cross-sell your products.

Benefits

Description

Showcase your company's capabilities via the products and modules showcase and expanded detail views

Showcase a stream of your company's latest news, content and announcements

II. Remove Ads, Competitors & Comparisons

Benefits

Description

Remove banner ads from your profiles to sure that all the focus stays on your product, brand and story

Remove Alternatives, Competitors & Comparisons

Remove top alternatives and comparisons from your profiles to boost conversion and keep prospects focused on your solutions.

III. Custom Branding & Social Proof

Benefits

Description

Add a custom branded banner to your profile header

Brand the images in your product showcase carousel

Build trust and credibility instantly when prospects land on your profiles to boost conversion by showcasing prominent customers front and center

Leverage brand associations to elevate your brand by displaying the logos of your most respected partners front and center

Showcase reference customer testimonials to build rapport

Custom Language Translations

Customize the automatically translated content on your profiles in other languages to tailor your content more effectively to specific markets rather than relying on automated Google Translations (Note: 1x custom translation update per quarter)

IV. Promote Your Content

Premium Members benefit from being able to showcase branded content on your profiles to help tell your unique story to prospects and capture buyer intent:

Benefits

Description

Showcase a stream of your company's latest news, content and announcements

Recent Article Mentions

Highlight recent articles that feature your brand

Showcase your company's latest news, announcements and product updates

Publish your own content to HTR's blog in order to build your brand as a thought leader and showcase your articles on your profile

Feature case studies for each key property type to help buyers easily find information that's relevant to them to increase buyer intent

Boost the reach of your content and educate in market buyers by showcasing downloadable assets. Each asset is gated allowing you to capture downloader info with opt-in to nurture and add to your email list

Upload a gated demo video to your profile to capture more downloads

V. Generate More Leads & Visibility

Benefits

Description

Get preferred placement in thousands of locations throughout the site from comparison pages to demo request modals to generate tons more profile visibility and leads.

Showcase your company's capabilities via the products and modules showcase and expanded detail views

VI. SEO & Reputation Boost

Benefits

Description

Website Backlink

Backlink from your Hotel Tech Report profiles to your brand.com improve your SEO with a hyper targeted high DA backlink

Recover from negative reviews and show prospects you care by responding to reviews right from your profile

Activate Google ratings & reviews rich snippets on your profiles in Google search

Want to upgrade your profiles?


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