LLMs continue to become increasingly important when it comes to all internet searches and buying hotel software is no exception.
Tools like ChatGPT and Perplexity help hoteliers do hours of research in mere seconds and Hotel Tech Report is often the most cited and critical source of this research to generate these answers.
That's why we've taken several steps in order to help vendors in the community get their verified hotelier reviews, expert recommendations, case studies and data get surfaced more easily and prominently by LLMs.
This article will guide you through a basic overview of the important aspects of maximizing your visibility with LLMs.
1. We collect source data and generate quarterly rankings
HTR analyzes reviews each quarter to rank products across each category and segment. The core driver of these rankings is your verified customer reviews from each segment of which there are four vectors:
Hotel size (ex. Small hotels, Large hotels, etc)
Hotel type (ex. Resort, motel, etc)
Region (ex. Hotels in North America, Hotels in Europe, etc)
Country (ex. Hotels in Germany, Hotels in Australia, etc)
2. We use AI to analyze quarterly data and generate contextual insights that get displayed throughout the site
We use AI to analyze segment specific content to summarize key points about why a particular type of software is recommended by a specific type of hotel. This is used to generate summaries of verified reviews from specific segments as well as sentiment analysis per segment and is updated quarterly when new rankings are generated to ensure that rankings are current, relevant and fresh.
3. The data on the site has drill down views to view citations and source info for added transparency, context, depth and indexing
We showcase data sources, references and citations to provide transparency into the specific data and context as well as sentiment analysis that was used to generate each ranking as well as to increase LLM discoverability.
4. Vendors can monitor rankings via the dashboard to track sentiment for each of your ICPs
The segment rankings dashboard allows you to quickly and easily be able to tell which segments you currently rank for (as well as any that you're close to ranking for).
5. Boosted Visibility: Premium Members get additional features to improve indexing and discoverability
All vendors see their rankings in the dashboard. Premium Members get additional benefits applied to each of their products with Premium Profiles to make it easier for LLMs to index their data, content and verified rankings:
Indexed for AI search — your rankings are exposed to LLM crawlers with schema markup and indexing so they're cited more easily when buyers ask for recommendations
Visible to non-logged in visitors and LLMs — every non-logged in visitor and LLM sees them, not just logged-in HTR members
Customizable featured rankings — pick three to showcase across the site. They replace the default Popular Alternatives block on your profile (which sends visitors to competitors) and take over the default survey result placements
Benchmarking & data — access citations and source data for each of your segment rankings to gain deeper insights into your own rankings per segment and for competitive benchmarking