Premium Profiles come packed with features to help you not only showcase your brand and product suite, but also help you generate more visibility and leads (view full list). In this article we'll walk through tips and best practices for how to customize and tailor the content on your new Premium Profiles profiles.
TABLE OF CONTENTS
Not sure how to access the profile editor? Click here
1. What Happens When You Upgrade
💡 VIEW THE FULL LIST OF AUTO UPGRADES
💡 VIEW THE FULL LIST OF AUTO UPGRADES
The following enhancements get activated automatically when you upgrade to Premium and no action is required on your behalf:
Ads and competitors removed: Remove advertisements, competitors and comparisons from your profile to ensure prospects stay focused on your solution.
SEO backlink activated: Backlink from your Hotel Tech Report to improve your SEO.
Cross-sell products: Promote and cross-sell your companies other products and services front and center on each of your profiles.
Boosted Visibility: Get preferred placement in thousands of locations throughout the site from comparison pages to demo request modals to generate tons more profile visibility and leads.
Google Rich Snippets: Activate Google ratings & reviews rich snippets on your profiles in Google search
Branded Newsfeed: Showcase a stream of your company's latest news, content and announcements
In addition to these automatic updates, several new premium fields get unlocked in the dashboard for you to add custom branding, social proof and bespoke content to your profiles.
2. Upload a Custom Branded Profile Banner
💡 VIEW BRANDED BANNER TIPS
💡 VIEW BRANDED BANNER TIPS
Add a branded profile banner to brand your profile and make it more visually appealing to buyers. Add a tagline and a visual of the product to increase trust with buyers and showcase your product to make your profile more captivating and enticing.
📏 Ideal Banner Size: 1454 x 252 pixels
3. Add Featured Customers
💡 VIEW FEATURED CUSTOMER TIPS
💡 VIEW FEATURED CUSTOMER TIPS
Select prominent featured brands that will catch your prospects' eyes: Make sure to select
prominent brands that will catch your target audience's eye. Need help? Reach out via live chat and we're happy to help you edit these or check out Canva for easy editing software
📏 Ideal Thumbnail Size: 246 x 175 pixels
4. Add Case Studies
💡 VIEW CASE STUDY TIPS
💡 VIEW CASE STUDY TIPS
Feature case studies and success stories for each of your product lines & ICPs (aka. target segments) to help prospects easily find information that's relevant to them to increase buyer intent.
5. References & Testimonials
💡 VIEW REFERENCES TIPS
💡 VIEW REFERENCES TIPS
Showcase reference customer testimonials to build rapport.
TIP: Research has shown that human faces increase trust on websites. Show your references real faces in the thumbnail to build trust and credibility with prospects.
6. Upload a Gated Demo Video
💡 VIEW GATED DEMO TIPS
💡 VIEW GATED DEMO TIPS
Add a gated demo video to your profile so that you can capture intent when users watch it.
7. Add Content to Your Branded Newsfeed
💡 VIEW CONTENT POSTING TIPS
💡 VIEW CONTENT POSTING TIPS
Post content to showcase a stream of your company's latest news, content and announcements including: Press Releases, Guest Posts, Case Studies and Gated Reports & Ebooks. All posts not only get syndicated to the branded newsfeed on your profiles but also to the resources library, newswire ticker, theRewind (HTR's monthly newsletter that gets sent to 50k+ hoteliers) and HTR's social media channels.
Still have questions?
Reach out via our 24/7 on-site live chat to speak with an HTR team member