Setting up your profiles correctly is the single most important thing to do as you're getting started to ensure that your products can get discovered by hoteliers so your goal is to make sure that your products are discoverable in as many relevant places as possible on HTR to maximize your visibility and leads.
In categories where you DO... offer a standalone product | Create standalone product profiles to become discoverable in your core categories to start generating visibility and leads
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👑 Are you a Premium Member? List for free |
In related categories where you DO NOT... offer a standalone product | Create add-on product modules to gain visibility and be able to generate leads in related categories
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🚨 WARNING: If you don't list each of your products right at the start it can hurt your presence long term and require a much larger time investment to ramp up because you'll have to go back out to customers from scratch for the new products you list in the future (vs if you list them from the start you can benefit from review syndication so you don't have to go back out to customers to ask them to leave additional reviews).
Video Tutorial: Learn Best Practices for How to Properly Setup Your Products & Modules
FAQs
1. What are some of the benefits of creating profiles?
1. What are some of the benefits of creating profiles?
Become Discoverable
👓 Become discoverable to hoteliers in your core categories
💸 Unlock lead capture on your profiles (both direct and matched leads)
🤝 List your integrations to get promoted on partners’ profiles
Customize Your Profiles
🖥 Access your vendor dashboard and customize your profiles
🛒 Unlock your custom partner marketplace
Build Your Reputation
☑️ Access the Reputation Report Card for realtime tips to improve your rankings
💬 Get your unique review link to collect reviews and boost your rankings/visibility
🤝 Get your partner recommendations link to collect expert recommendations
⭐️ Build customizable widgets to display your reviews on your website and landing pages
Make a la Carte Purchases Based on Your Goals & Budget
🏆 Awards. Become eligible to register and compete in the HotelTechAwards
👑 Membership. Access the Membership portal to access Premium plans
🛒 Posting. Purchase post credits to post and syndicate content to HTR's audience including: press releases, guest posts and case studies
💸 Leads. Purchase lead credit to connect with leads that fit your target
🚀 Outbound Campaigns. Launch and manage outbound campaigns that you purchase through HTR Agency(ie. advertising, sponsored content and demand gen)
2. Which categories should you create profiles in?
2. Which categories should you create profiles in?
In order to maximize your visibility and discoverability on Hotel Tech Report, you will want to create a product profile for each category that you offer a relevant product or service for. That way, when a hotelier searches for solutions in that category, your product will be visible.
How do categories work on Hotel Tech Report?
How do categories work on Hotel Tech Report?
Think of the categories on Hotel Tech Report like you would think about optimizing your search presence on Google--the question to ask yourself is 'what question would a hotelier ask that I want to be found as the answer to?'. So for example if you want to be able to be found by hoteliers looking for new upselling software, you'll want to make sure you are listed in that category. To view the full list of categories, please visit the main dropdown navigation menu on Hotel Tech Report.
Want to change the primary category for one of your products? Reach out via the live chat to request a change
Why do I need to have a profile in each category that I want to be visible in?
Why do I need to have a profile in each category that I want to be visible in?
While product bundling provides hoteliers with convenience and cost benefits, it also adds complexity and confusion in the buying process by lowering hoteliers' general level of understanding around what products a vendor offers and what those products actually do.
For example, what if a vendor offers a PMS and a booking engine and their PMS is outstanding but the booking engine hasn't been improved in a decade?
That is why we have carefully curated the categories on Hotel Tech Report to help hoteliers more easily determine which products are the best fit for them.
You must have a profile in each category that you wish to be visible and generate leads. Only once you have a profile created can you begin to gather reviews, improve your ranking, boost visibility and generate leads in that category.
How do hoteliers benefit from category level profiles?
How do hoteliers benefit from category level profiles?
Simpler Discovery: When a hotelier is looking for email marketing software and they go to this category on HTR, they will be able to find HotelCRM by EzHotel.
Better Insights: Since HotelCRM by EzHotel has its own profile, it also has its own targeted and more specific reviews from users of the software that aren't lumped into the feedback about EzHotel's digital agency services.
More Transparency: By having a separate listing, hoteliers can learn about the product or service that is relevant to them and their needs, rather than a mouthful about all of EzHotel's offerings.
How do vendors benefit from category level profiles?
How do vendors benefit from category level profiles?
More Qualified Leads: When a hotelier reaches out to EzHotel from the HotelCRM's profile, EzHotel has more information about what the customer wants which means they can be more targeted in their sales efforts.
Increased Customer Education: Instead of having to educate customers during initial discovery calls, incoming leads already know about the specific product that they are interested in and understand how it works, what its benefits are and what users' think about it.
Shorter Sales Cycles: Increasing customer education helps qualify leads which in turn shortens your sales cycles. By the time a customer has reached out through Hotel Tech Report, they will already understand the nuances of your product and will be further down the purchasing funnel with more targeted questions to find out if your product is a good fit for their property or portfolio.
Unbundling of Product Associations/Reputation: Maybe one of your products has a great reputation and another is a newer release that you've been working through the kinks on. Unbundling your products and services on Hotel Tech Report allows each product to speak for, and sell, itself based on its own value proposition and merits. In this example. maybe EzHotel isn't a top competitor in the digital agency category but HotelCRM is highly rated in the email marketing category.
How do I get listed in more categories to increase my visibility
How do I get listed in more categories to increase my visibility
To get listed in additional categories and make sure you are discoverable to hoteliers searching for those solutions, you may register additional products. Once registered, we will create your profiles within 48-hours and you will receive a notification email that your profiles are ready along with access to your vendor dashboard. (Note: The one time new profile creation fee is waived for Premium Members).
Can I create multiple profiles within the same category?
Can I create multiple profiles within the same category?
The short answer is no, HTR does not allow for multiple products within the same category given the structure of the site as mentioned above.
While you may have different modules, add-ons or versions of your product that could potentially fit in the same category, these should all be marketed, promoted and communicated within your single unified profile within the category (either via features, screenshots, product description or pricing models).
To make the site easier to navigate for hoteliers and be able to more easily understand the hotel tech landscape, profiles are a representation of a company and that company's ability to service a core need for hoteliers. For example, if you offer multiple ways to message guests (eg. text messaging, messaging via app, etc), this should all be marketed within a single product profile within guest messaging so as to not confuse hoteliers. This also helps make it easier to maintain, manage and optimize your profiles in addition to collect reviews (vs. if users go to leave a review and see multiple products in the same category it confuses them about which to review).
There are no benefits to having multiple product profiles within a single category, only downside risks which is why this restriction is in place to optimize the site both for hoteliers/buyers and vendors managing their profiles and presence.
3. How long does it take before your profiles are live?
3. How long does it take before your profiles are live?
Once you register your products, you will get a notification right away that your profiles are being created. Each of your profiles will be live within 48-hours after which you will receive a notification email with an access link.
4. How much does it cost to create a listing/profile
4. How much does it cost to create a listing/profile
Basic Members: There is a nominal one-time listing fee of $500 for a single profile with discounts offered for multiple profiles (see below).
Premium Members (all plans): Get the listing fee waived as one of the many benefits of membership
Is there a way to get the listing fee waived?
Is there a way to get the listing fee waived?
There are two ways to get the listing fee waived:
🎁 Welcome Offer: Get 25-reviews in your first 30-days
🎁 Upgrade Offer: Upgrade to any Premium plan within 30-days of creating your profiles
5. What if my products are already listed on Hotel Tech Report?
5. What if my products are already listed on Hotel Tech Report?
Click here to learn how to gain admin access by claiming your profile.