Article Overview
Did you know that 70% of B2B buyers cite company reputation as the most influential factor when choosing which companies to do business with?
Whether prospects land on your Hotel Tech Report profile, a PPC landing page, or your homepage - they want to know what others think of your products and services.
SaaS companies around the world have dramatically improved conversion rates and lead quality by adding third-party social proof to B2B landing pages - and now you can too 🙌
Showcase your reputation and reviews across the buyer journey with Hotel Tech Report's new advanced review widgets to build trust with prospects and close more deals.
I. Types of Widgets
II. Benefits of Adding the Widgets to Your Site
⭐️ Build Trust with Prospects. Showcase your reviews to build trust with prospects on your website, landing pages and book a demo pages
💸 Increase Conversions. Showcase social proof via your HTR verified reviews on your website, landing pages and book a demo page to increase conversion rates
🔎 Boost Your Landing Page SEO & Click Throughs. Improve your page SEO and your search and advertising click through rates via Google product review markup embedded in each widget
III. How to Customize a Widget & Add it to Your Website
You can customize your widgets right from the vendor dashboard under reviews > widgets and adding the HTR widgets to your websites and landing pages is as easy as copy/pasting the widget code onto your site.
Create Custom Widgets in Seconds. Create customizable widgets to showcase your HTR reviews on your website in seconds
Tailor to Your Use Case. Create widgets for your overall company (all products) or specific products to add to specific product related landing pages
No Code Editing. Paste your widget once and edit them anytime right from the dashboard with no coding or developers needed
Ultra Lightweight. Widgets are designed to be ultra-lightweight and fast loading
Don't Have Enough Reviews Yet to Unlock the Widgets?
Showcasing your reviews is only effective when...well...you have reviews!
Research has shown that 25 reviews tends to be the 'golden number' for a trustworthy profile on review websites which is why to unlock the review widgets you must achieve 'trustworthy profile' status.
If you haven't collected reviews before don't worry, its super easy and we even have guides, best practice and copy/paste templates to help you start collecting reviews quickly and easily:
Review Collection Starter Kit (for Basic Members)
How to Run an Automated Review Campaign (Premium Members)
Still have questions?
Reach out to us anytime via the 24/7 live chat on Hotel Tech Report and we'll help you resolve it quickly.