If you're reading this article it means that you are a Booking.com Premier Connectivity partner who will be getting promoted to their database of hotels via Booking's new AI Tech Stack Advisor.
TL;DR
The AI Tech Stack Advisor tool was built in collaboration with HTR
Booking uses this tool to help hotels audit their tech stack and get recommendations of how to optimize it
The tool recommends Booking Premier Connectivity partners prioritized based on HTR's proprietary database of hotelier reviews, partner recommendations, integrations and more
This article explains how to quickly audit your presence on HTR to make sure that (1) your products are listed correctly and (2) your reputation is healthy
1. Check if your products are listed
Go to the HTR homepage and search for your company in the search bar to see if your products are listed.
2. Create profiles for any products not listed
Its important to make sure that you have a product profile/listing in each category where you offer a solution.
💸 Partner Offer: Discounted Listings for Booking Connectivity Partners
Use discount code = 'BOOKINGPREMIER150-25' to get $150 off listing fees or use the Welcome Offer to get the listing fees refunded in full.
3. Customize your profiles and add missing info
Make sure that each of your profiles has the basic info by navigating to the profile editor in the vendor dashboard including: logo, tagline, description, capabilities, modules, features, screenshots, integrations and pricing.
Don't have access to your company's HTR vendor dashboard?
Get invited by a team member who has access OR claim your profile
4. Improve your rankings and reputation to generate more visibility and referrals
The most important thing to do is make sure to get at least 25-reviews to achieve a trustworthy profile and get ranked on the site. This will help you improve your visibility in the Tech Stack Audit Tool as well which will recommend products to hoteliers based on reviews of your product from similar hotels.
5. If you have products with a weak presence, get recommended by hoteliers
If you have any products that have fewer than 25-reviews or don't rank in the top 10 in their respective category, these products have a weak presence which can hinder your ability to get recommended by the AI Tech Stack Advisor which will recommend products based on their fit for a given hotel (based on data in the platform including integrations, reviews from similar hotels, partner recommendations, regional support availability, etc).
TACTIC | SUGGESTED RESOURCES |
Manual Review Collection
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Automated Review Collection
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6. 💸 Save thousands as a Booking Premier partner
Booking has negotiated exclusive offers to save Premier Partners thousands of dollars. Sign up for a new annual premium membership plan and receive an instant 15% rebate (up to $4,500 savings) in the form of PPC credit added to your account.
(Limited time offer valid through July 1, 2026)
How to claim offer + terms
How to claim offer + terms
Booking.com Connectivity Partner Exclusive / 15% Rebate on HotelTechReport Premium Membership
HotelTechReport (HTR) is offering a limited-time, invite-only incentive for approved Booking.com Connectivity Partners: a 15% rebate on Premium Membership spend, designed to accelerate visibility, pipeline, and ROI across the HTR ecosystem.
Eligibility | This offer is exclusively available to Booking.com Connectivity Partners and applies to:
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How the Rebate Works |
Examples:
Build a plan right from the membership section of your HotelTechReport vendor dashboard today.
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New Members |
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Existing Members |
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Why This Matters | This incentive effectively stretches every dollar further, enabling partners to:
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Offer Terms |
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