Top 7 Most Common (and easily avoidable) Mistakes When Sending Review Campaigns for the First Time
🚫 Didn't create an organized customer list
🚫 Uploaded your full list instead of just the list you want to send a campaign to
🚫. Didn't send a test to figure out what works best for your customers
🚫 The sender of your campaign isn't recognizable by users
🚫 Your emails sound like a generic mass email so it gets ignored
🚫 Didn't give users a compelling enough reason to leave a review
🚫 Didn't clean and verify your email list prior to importing
MISTAKE #1
🚫 You didn't create an organized customer list from the start
👉 Keep your customer list segmented in a spreadsheet or Google Doc by the campaign attributes you plan to send campaigns based on
Common segments to divide your outreach list into include users by a specific geography (ie. North America users) and users by product line (ie. Booking engine users)
Divide your spreadsheet into one tab per segment so that when you're ready to send a campaign to a segment you can export it to a csv and import it to the review manager to launch your campaign
MISTAKE #2
🚫 You uploaded your full list instead of just the list you want to send a campaign to
👉 Only upload users to the review manager when you are ready to send them a review campaign (vs uploading your entire list at once)
This will help you keep your review manager organized so you only add users as you're about to send them a campaign
MISTAKE #3
🚫 You burned all of your contacts by sending your first campaign to all users before you sent a test to figure out what works best for your customers
👉 While most companies who follow the best practices will see healthy campaign conversion right away, each company and its relationship is unique so we recommend testing with smaller campaigns (under 100 users) for your first few campaigns until you figure out what works for you.
MISTAKE #4
🚫 The sender of your campaign isn't recognizable by users when they see the request email in their inbox
👉 Choose a sender on your team who users will recognize
👉 Consider a divide and conquer campaign
👉 Consider the sending from another user workaround
MISTAKE #5
🚫 Your emails sound like a mass email so users ignore it
👉 Draft your templates as if you were sending a 1-to-1 personal email to a single user to ask for a review (not a mass generic email marketing campaign)
👉 Brand your footer to look as much like your actual email as possible to be more recognizable
👉 Send yourself a test
Ask yourself, "If I got this email from a company whose product I use, would I leave a review?" If the answer is no...its probably worth a little editing
MISTAKE #6
🚫 You didn't give users a compelling enough reason to leave a review
👉 Add Urgency→ex. Leave a review by X date...
👉 Add an Incentive/Giveaway→ex. Leave a review by X date to be entered to win Y giveaway...
👉 Context→ex. Make sure your copy empathizes with customers and shows your appreciation (check out our templates for inspiration, set #1, set #2 )
Mistake #7
🚫 You didn't clean and verify your email list prior to importing
👉 Make sure prior to uploading any contact lists to the review manager that they are from a fresh database that has been cleaned and verified to avoid impacting deliverability