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How to Use Performance Alerts to Identify Issues Impacting Lead Volumes

Overview

Performance alerts appear in your Lead Inbox when specific issues are affecting your visibility and inbound lead volumes on Hotel Tech Report. These alerts provide actionable insights to help you optimize your profile and maximize lead generation.

1. How to View Your Alerts

  1. Navigate to Lead Inbox in your vendor dashboard

  2. Look for the alert indicator in the upper right section showing the number of active alerts

  3. Hover over the alert count to see details about each issue

  4. Review the specific data and recommendations for each alert

2. What Gets Monitored

At the beginning of each month, we automatically analyze your account across three key performance areas:

a. Product Rankings & Reputation

  • What we track: The number of your products that rank in the top 3 within their respective categories

  • When you'll see an alert: If one or more of your products fall outside the top 3 rankings in their category

  • Why it matters: Products ranked in the top 3 receive significantly more visibility with buyers browsing category pages, directly impacting your lead volume.

Example alert: "1/1 of your products didn't rank in the top 3 which limited your visibility."

b. Targeting Coverage (Instant Connect)

  • What we track: The percentage of available segments you've enabled for Instant Connect across your product categories

  • When you'll see an alert: If you have less than 50% of segments enabled for Instant Connect

  • Why it matters: Enabling more segments expands your targeting criteria, allowing you to capture a wider range of qualified leads that match your ideal customer profile.

Example alert: "Your targeting was too narrow - Your targeting criteria was enabled for less than 50% of segments which limited your visibility."

c. Membership Status

  • What we track: Whether you had an active Premium membership during the month

  • When you'll see an alert: If you're on a Basic membership plan

  • Why it matters: Premium members receive boosted visibility in non-rank-based locations across Hotel Tech Report, increasing impression opportunities and lead potential. Learn more about Premium visibility benefits.

3. How to Resolve Alerts

a. Improving Product Rankings

Go to the Reputation Report Card in your dashboard to find a list of highest impact opportunities to improve you rankings and visibility for each of your products sorted by priority/impact (aka what's going to move the needle).

b. Expanding Targeting Coverage

  1. Go to Lead Targeting in your dashboard

  2. Review the available segments for each of your product categories

  3. Enable additional segments that align with your ideal customer profile

  4. Aim for at least 50% segment coverage to maximize lead opportunities

  5. Use Instant Connect Lead Targeting to automatically qualify leads based on your targeting criteria

c. Upgrading Your Membership

  • Contact your Hotel Tech Report account manager to discuss Premium membership benefits

  • Review the visibility boost and additional features included with Premium

  • Understand the ROI impact on your lead generation

4. Alert Timing & History

  • Alerts are generated at the beginning of each month based on the previous month's data

  • Alerts reflect issues that impacted your performance during that specific month

  • Historical alerts help you track improvement over time

  • The alert indicator shows the timeframe when issues occurred (e.g., "4mo ago")

5. Frequently Asked Questions

Q: Why am I seeing alerts from previous months? A: Alerts are logged monthly to provide historical context on what affected your lead volumes. This helps you understand trends and measure the impact of improvements you've made.

Q: Will these alerts affect my current lead generation? A: The alerts show you what issues existed in past months. Taking action on the recommendations can improve your future lead generation performance.

Q: How quickly will I see results after making changes? A: Changes to targeting and profile improvements can impact lead generation immediately, while ranking improvements may take time as they depend on factors like reviews and buyer engagement.

Q: Can I dismiss or hide alerts? A: Alerts are informational and designed to help you optimize performance. They automatically reflect your current status each month.

Q: Who can I contact for help with alerts? A: Reach out to your dedicated account manager or contact Hotel Tech Report support for personalized guidance on addressing any alerts.

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