1. What are partner recommendations?

  2. How do I get recommendations from partners?

  3. Where will my recommendations show up on my profile and count towards my HT Score?

  4. Step-by-Step Guide to Collecting Partner Recommendations

    1. Email Template #1 (*send to your partnerships team)

    2. Email Template #2 (*send to your partners once you've recommended them)

    3. Email Template #3 (*cold outreach to partners)

What are partner recommendations?

We're constantly looking for new ways to generate deeper knowledge and insights for hoteliers to add more value and make it even easier to discover and adopt the best products to run and grow their hotel businesses.

And who knows about hotel tech products better than...tech companies!

Vendors have deep knowledge of the inner workings of their partners' products and companies, but they also get first hand unbiased feedback from their own clients about their partners making their expertise, knowledge and experience invaluable.

How do I get recommendations from partners?

Its simple, just have your business development, integrations or C-suite team members send out your recommendation link to your partners and ask them to leave a recommendation (tip: leave them a recommendation first and they'll be more likely to give you one back!)

Recommendation Link: https://hoteltechreport.com/recommend (select your company in the index on the recommendation page to access your unique recommendation link)


Where will my recommendations show up on my profile and count towards my HT Score?

When partner vendors leave you a recommendation, it will go through a similar verification flow to hotelier reviews. After 48-hours if the recommendation passes verification you will receive a notification email and the recommendation will appear on your profile. Partner recommendations count as one of the quality signals in the HT Score and towards your score in the annual HotelTechAwards.


Step-by-Step Guide to Collecting Partner Recommendations

Step 1: Pick your top 5 integrations partners

Step 2: Email your partnerships managers (or integrations team) asking them to leave a recommendation for each (takes just 3-4 minutes per recommendation).
👉 For this step use EMAIL TEMPLATE #1 (see below)

Step 3: Wait for the recommendations to be published

Step 4: Ask your integrations/partnerships team reach out to their contacts at each integration partner requesting that they leave a recommendation for your business in return.
👉 For this step use: EMAIL TEMPLATE 2 (see below)


Copy/Paste Email Templates to Request Recommendations

a. Email Template #1 (*send to your partnerships team)

Subject: Quick Favor

Email Body:

Hi [First Name]

I'm working on [Company]'s HotelTechAwards campaign and we're really close to winning.  As part of our campaign, we need our integration partners to recommend [Company] so I wanted to reach out and ask for your help since you work with them so closely.

Could you recommend our top integration partners and then reach out to your contacts at each letting them know that you've recommended them and ask for them to recommend us in return?  I've included an email template for you to send them below to save you time.

Each recommendation takes ~2-3 minutes and would help us out a ton on getting this award.

Here's the link to recommend our partners

Thanks in Advance,
(Your Name)

b. Email Template #2 (*send to your partners once you've recommended them)

Subject: Quick Favor

Email Body:


Hi [First Name]

I just wanted to let you know that I just submitted a partner recommendation for [Partner Company] on Hotel Tech Report to help spread the word about your team and products.  

You can check out my recommendation on your HTR profiles under the 'expert recommendations' section and recommendations also help improve your rankings as well as chances of winning in the annual HotelTechAwards competition.

We're working on collecting recommendations from our top partners to improve our presence on Hotel Tech Report so I just wanted to reach out to see if you'd you be open to leaving [Your Company] a partner recommendation?

👉 Here's the link to recommend us (replace this link with your partner recc link)

The process is super easy and just takes just 2-3 minutes so we'd really appreciate it if you're able to.

We really appreciate your partnership and support!

Thanks in Advance,
(Your Name)

c. Email Template #3 (*cold outreach to partners)

Subject: Quick Favor

Email Body:

Hi [First Name]

[Company] currently has a key initiative to improve our presence on Hotel Tech Report and one of the most valuable elements (other than customer reviews) is feedback from our key integration partners and industry consultants who deeply understand the value that our products bring hoteliers.

Since [Partner Company] is one of our top partners, I wanted to reach out to see if you might be open to taking 2-3 minutes to leave us a partner recommendation:

👉 Here's the link to recommend us (replace this link with your partner recc link)

Leaving an insightful recommendation not only helps spread the word about [Company] by improving our rankings and chances of winning in the annual HotelTechAwards competition, but it also helps hoteliers make better decisions and will get you a featured placement on [Company]'s profiles to build your personal brand with Hotel Tech Report's global community of 140k+ monthly hoteliers.

We appreciate your honest feedback and as always, thank you for being a valued partner of [Company]!

Thanks in Advance,
[Your Name]

P.S. If you'd like I'd be happy to leave a recommendation for [Partner company] as well so just let me know.


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