1. What is a partner recommendation?
We're constantly looking for new ways to generate deeper knowledge and insights for hoteliers to add more value and make it even easier to discover and adopt the best products to run and grow their hotel businesses.
And who knows about hotel tech products better than...vendors! Tech vendors have deep knowledge of the inner workings of their partners' products and companies, but they also get first hand unbiased feedback from their own clients about their partners making their expertise, knowledge and experience invaluable which is why HTR rolled out partner recommendations.
A partner recommendation is similar to a hotelier review but instead of only hoteliers being able to leave feedback about your products and services, now your vendor partners can too.
Vendors can now invite their partners to leave a recommendation for their product which gets added to their profile. Partner recommendations don't count as reviews but they are factored in as one of the quality signal bonus variables in the HT Score.
2. What are the reasons why a partner recommendation might get rejected?
Partner recommendations can get rejected for a few reasons. The majority of recommendations are rejected for one of below reasons:
Believe a recommendation was rejected wrongfully? Request an investigation below (premium members only).
1. Verification not completed
The partner did not click the verification link sent via email.
2. Insufficient product knowledge
The partner does not demonstrate a clear understanding of the product’s features, functionality, or value proposition.
3. Conflict of interest
The partner has a direct financial interest in the success of the business (e.g., investor, reseller).
4. Lack of industry experience
The partner does not have demonstrable experience or expertise within the hotel or hospitality industry.
5. Incorrect recommender type
The submission was made by a hotelier rather than an approved partner. Hoteliers are not eligible to leave partner recommendations and must instead submit hotelier reviews.
6. Generic or non-informative feedback
The recommendation lacks substance or specificity (e.g., “try the product,” “great to work with”) and does not provide meaningful insights for buyers.
7. Content quality issues
Recommendations will be rejected if:
Content is duplicated or copy-pasted into multiple fields.
Content does not offer advice, demonstrate expertise, or show product knowledge.
Content merely expresses gratitude for a partnership without providing actionable guidance for buyers.
8. Invalid or unprofessional email address
Recommendations submitted using generic (e.g., sales@, marketing@, contact@) or personal email addresses (e.g., [email protected]) will not be accepted.
Appeal Process for Rejected Recommendations
If you believe a recommendation was rejected in error, Premium Members may submit a formal review request using the form below. Please note that each member is permitted up to three (3) appeal requests per membership cycle. Submitting three invalid requests will result in temporary suspension of appeal privileges until the start of the next cycle.
Before submitting a request, carefully review the rejection criteria outlined above to ensure the recommendation does not fall under any of the listed disqualification reasons.
3. How do I get recommendations from partners?
Its simple, just have your business development, integrations or C-suite team members send out your recommendation link to your partners and ask them to leave a recommendation (tip: leave them a recommendation first and they'll be more likely to give you one back!)
4. Where will my recommendations show up on my profile?
When partner vendors leave you a recommendation, it will go through a similar verification flow to hotelier reviews. After 48-hours if the recommendation passes verification you will receive a notification email and the recommendation will appear on your profile.
5. Is it possible to get an old recommendation updated?
If you have a partner who left a recommendation a long time ago and it has stopped counting towards your score and you want to get it updated without them having to leave an entirely new recommendation, you can use the 1-click partner update feature shown below:
NOTE: The 'request update' button will only appear for reviews that are more than one year old. You can also only send one update request every 2-weeks so once you send a request the update button will disappear for 2-weeks (to ensure that users can't get spammed with multiple update requests). If you're not sure when the last update request was sent to a user, you can expand the detail slide out for a given partner recommendation to find out (shown here)