The first step for setting your account up for success with HTR's lead gen program is to enable Instant Connect Lead Targeting which is a feature that allows you to:
Set lead criteria: Set criteria to tell the HTR app which types of leads are a good fit for your business.
Auto accept leads: Automatically accept leads that match your criteria
A few of the key benefits of enabling Instant Connect Lead Targeting include:
🔍 Attract More (and Better Fit Leads):
Get prioritized in search results from hoteliers who match your criteria to generate more and better fit leads via the Site Personalization feature
⚡️Priority Access:
Get priority first access to matched leads that meet your criteria so you never miss a lead, and are always the first to follow-up
📈 Reduce Time-to-Followup, Improve success rates:
Time-to-followup is directly correlated with your success rates. Instant Connect dramatically improves your success rates and ROI by reducing your time-to-followup
💸 Save Thousands:
All leads that are generated that match your Lead Targeting settings receive from an additional 50% discount saving you thousands of dollars each year
How to Enable Instant Connect Lead Targeting
This guide walks you through how to enable Instant Connect Lead Targeting to save money and generate more leads that fit your target criteria.
STEP 1 Set your criteria | This video tutorial shows you how to set the criteria for the types of hotel leads that are a good fit for your business:
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STEP 2 Activate auto-reload | Auto-reload is a feature that automatically adds 250 lead credit to your account if your lead credit balance drops below 250 to ensure that you don't miss leads that come in that meet your criteria due to insufficient balance.
🚨WARNING: Make sure to enable auto-reload to avoid missing leads that fit your criteria due to insufficient balance
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New to HTR Leads and want a high level overview? 👉 Check out this tutorial
This article is part of a 3-part series
Lead Instant Connect allows you to select criteria for the types of leads that you are interested in for them to be automatically accepted once they are generated.
Why it helps. Save time, reduce time to followup and save money
- improvements to htr admin moderation workflow and timing (show average)
Table of Contents
How It Works
Benefits
Monitoring time-to-followup
Estimates & Metrics
How It Works
Make sure you have enough lead credit
Turn on auto-reload
Set your categories and segments criteria
MAKE SURE YOU TURN ON FORWARDING
Set it and forget it
Auto-reload
By activating the auto-reload feature, when the lead balance on your account falls below $250, it will automatically replenish $250 ensuring that:
(a) your instant connect settings don't get disabled
(b) you never miss a lead that you wanted due to insufficient balance
(c) you maintain priority access to leads
Forecasted results calculations & metrics
Forecasted results are directional estimates and do not guarantee performance.
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Capture |
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Volume |
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Cost-per-lead (CPL) |
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Savings |
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Budget |
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Walk through of instant connect, how it works and benefits to reduce time to followup, get discounts and not have to check dash for each lead (and win more leads bc faster to get them)
Response time tracking: Monitor and track your team's time to acceptance to measure and improve your time-to-followup and boost success rates (this one is actually live as of this morning but we're doing a single product announcement once all updates are live next week)
Real time verifications: We've added email verification via API to lead forms to speed up time to get leads from initial request to going through HTR admin diligence and approval with the goal of reducing HTR's admin moderation timeline to get leads to your inbox faster and reduce your time to followup. Also, instead of doing lead diligence/research and approvals twice a day (aka every 12-hours), we created a Slack app so that moderation happens in real time as leads come in to make sure that the HTR admin moderation and diligence process prior to getting approved and sent to your vendor dashboard will be nearly instant.
Lead instant connect: We're rolling out a new feature where you can select the criteria for leads you want and then instantly accept them without having to manually check them in the vendor dashboard. Not only will this save time and hassle of checking one-by-one but it will also ensure that leads that fit your criteria get instantly sent into your CRM to be followed up with again all striving towards the goal of reducing time-to-followup to boost success rates and ROI.
make new visual of timeline after instant connect
Impact on pricing...
Help center article with all details
This goal of this project is to educate vendors about their actual time to followup in order to make sure they are reducing it over time and see the benefit of using the instant connect feature.