TL;DR
Why Run a Test. Before sending to your full list, run a test campaign to
Audience Size. We recommend 100-users which is large enough sample to see results clearly but not too large that it burns your entire list
Copy/Paste. Don't get creative, use HTR's provided templates and best practices that have been tested and optimized
Setup Time. From importing users to sending your campaigns, this should take <10 mins
Goal. Run a test campaign to validate performance before you scale outreach
Step-by-Step Guide to Launching Your First Test Campaign to 100 Users
Setup time: 10 mins
NOTE: We have redesigned the Automated Review Manager since making the tutorial below. While it may visually look different, the process for running automated review campaigns remains the same.
Step | What to Do | Time |
1. Prepare Your List
|
Tips: Add any relevant tags that you may want to segment users by in the future (ex. language, account manager, products they use, etc) | 5 mins |
2. Upload Your List to the Review Manager
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Tip: Once you press submit you'll see a preview of your import. Make sure your columns align by checking that the column headers line up with your data | 1 min |
3. Customize Your Footer and Templates
|
| 1-2 mins |
4. Integrate your email address (OPTIONAL)
|
*Platinum plan only | 1 min |
5. Send a test |
| 1 min |
Launch your campaign and monitor performance 🚀 |
|
|
That's it!
The sooner you run your test campaign the sooner you can start gaining more visibility and leads via HTR's audience of 250k+ hoteliers every month so make sure to get started asap!
FAQs
Why run a test campaign?
Rather than launch a campaign to all of your users right away, we want to run a test campaign first to a limited sample that is as small as it can be while also having a meaningful enough size that we can assess campaign effectiveness. The sweet spot for this is 100 users.
Why 100 users?
The average campaign run through the automated review manager converts at 10-20% so for if you run a campaign to 100 users, you should expect 10-20 reviews. With less than 100 users, it becomes difficult to extract insights about how a larger scale campaign will perform without having run a small one. (ie. when you go to run followup campaigns or a follow-on campaign to thousands of users).
Why is it helpful to have HotelTechReport review your first campaign?
If this is your first campaign we know it can be daunting to press the big green send button so just know we're here to help. Its pretty straightforward and we have video guides, tutorials and best practices available but usually there are one or two small tweaks we can recommend to help improve conversion.
Does HTR offer review coaching calls?
Premium Members get quarterly success calls included with membership where we can review best practices and help you setup and optimize your campaigns.