For ad campaigns run through HTR, clients can either provide their own creatives or enlist HTR to create them.
III. Creative Specs
I. Process for Client Provided Campaign Assets
STEP 1: Client to provide assets prior to campaign being run
For retargeting and PPC campaigns, client to provide at least 4 versions that can be used to optimize the campaign
STEP 2: HTR will provide feedback if we believe assets need adjustment to improve performance
II. Process for HTR Produced Campaign Assets
STEP 1: Client to provide brand assets, styles and general direction
While HTR can also work from scratch, clients may provide your own specific assets, styles and imagery prior to asset production along with any suggestions for creative direction (ie. specific value propositions, taglines, etc) for HTR to incorporate.
STEP 2: HTR will produce your campaign assets within 7-14 business days (FREE/INCLUDED)
One we have received any general ideas, guidelines and brand assets our graphic design and creative teams will work together to come up with 4-6 variants of your campaign creatives that will be used to optimize your campaign.
STEP 3: Client to provide high level feedback
Basic revisions/feedback (FREE/INCLUDED): Once the campaign assets are ready, they will be sent to you for review. Clients will be able to provide basic feedback and approval.
Major changes ($200/hour): Major revisions, changes in direction or production of new campaign assets will be billed at $200/hour for coordination, communication and graphic design of revisions/changes. Client is always welcome avoid this by accepting HTR's produced assets or providing the necessary campaign assets
III. Creative Specs
Campaign | Specs | Notes |
Retargeting
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Eblast
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PPC Campaign
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Newsletter Sponsorship | Placement #1: Sponsor logo
Placement 1: Article insert
Placement #2: Together with X
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