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ROLE #5: Sales & lead gen owner
Responsibilities: Manage inbound leads
As the lead gen owner your job is to implement processes for accepting (or rejecting) leads, tracking leads and following up with leads.
✅ Performance Marketer Checklist
(One time) Make sure you understand the types, of leads and how to optimize your followup (15 mins)
(One time) Make sure your lead notifications are turned on (5 mins)
(One time) Setup automatic lead forwarding into your CRM (1.5 hours)
(One time) Setup nurture flows to ensure that all leads are followed up with as quickly as possible (~1.5 hours)
(Weekly) Monitor new incoming leads and accept or reject them (5 mins/week)