This guide covers everything you need to know about the live PPC auction including:

What is it?
Where are the PPC ad units?
How to launch a campaign
FAQs

1. What is it?

The live pay-per-click (PPC) auction allows vendors to bid for placement in ad containers on targeted pages throughout HotelTechReport.com and the HotelTechInsider weekly newsletter to drive traffic and clicks to your website to convert leads in your own marketing funnel.

2. Where are the PPC ad units?

There are three types of auctions that are available via the PPC Auction dashboard.

Placement	What is it?	Targeting
🎯 Category Auctions	Generate high intent clicks from the PPC ad units on specific category pages	Category level targeting ⚫️⚫️⚫️⚫️⚫️
🏨 Department Auctions (Target by job title/role)	Generate clicks from users in relevant departments (ex. operations, marketing, revenue management, etc) by reaching them on department hubs	Department hub pages ⚫️⚫️⚫️⚪️⚪️
Site Wide Auctions	Get promoted via site wide placements that reach HTR's entire audience 🏠 Home Page Auction 📣 Site Takeover Auction 💌 Newsletter Auction 📰 Ebook/Webinar Auction	Reach HTR's full audience of hotel tech buyers ⚫️⚫️⚪️⚪️⚪️

Want to see a visual of each placement and learn more about them

View PPC auction types

3. How to Launch a Campaign

Just set your bid, budget and target categories - then watch the conversions come in on your website like magic 🪄. You can launch a PPC campaign and start generating results in literally seconds, here's how:

For a more in-depth look at how to launch a campaign check out 👉 How to launch a PPC campaign (+Video tutorial)

STEP 1 Select payment method & reload amount
STEP 2 Set your max monthly budget
STEP 3 Bid in your target categories
STEP 4 Monitor & optimize your campaigns

FAQs

What makes HTR's PPC program unique?

When interviewing clients we commonly heard the same two complaints about other PPC programs which were: too complex to manage and that they weren't targeted enough.

HTR's PPC auction is designed to be 10x easier to use while also being more targeted.

All you have to do is select your target categories and enter your bid to start driving high intent in-category clicks directly to your company's website.

🪄 EASY TO USE	Designed to be 10x easier to setup and manage than other platforms like Linkedin and Google. No need to hire an expensive agency to manage complex keyword strategies
⏰ NO RAMP TIME	Any team member from interns to executives can easily launch a campaign in less than 1-min with no digital advertising experience
🎯 HYPER TARGETED	PPC ad containers are featured on category pages ensuring that all clicks are coming from high intent in-market buyers doing research in that specific category.
📈 SCALABLE	Effortlessly scale demand generation to fit your goals and budget by running campaigns that drive hyper targeted clicks to your website

PPC Comparison: HTR vs Linkedin vs Google

	HTR PPC	Linkedin	Google
🪄 Simplicity	🟢🟢🟢🟢🟢 Any team member regardless of dig advertising experience can launch a campaign in less than 1-min	🟡🟡🟡⚪️⚪️ Lots of targeting options that are time consuming to setup and optimize	🔴⚪️⚪️⚪️⚪️ Requires experienced digital marketer to setup and optimize
🎯 Targeting	🟢🟢🟢🟢⚪️ In-market buyer targeting. PPC ad containers are strategically featured on category pages ensuring that all clicks are coming from high intent in-market buyers doing research in your target category.	🟡🟡🟡⚪️⚪️ No category level targeting. Requires using job title and geo targeting to attempt to identify in market buyers.	🔴⚪️⚪️⚪️⚪️ No category level targeting. Requires using keyword targeting to attempt to identify in market buyers.
📈 Scalability	🟢🟢🟢🟢⚪️	🟢🟢🟢⚪️⚪️	🔴🔴⚪️⚪️⚪️ Despite Google's infinite audience, finding in-market hotel tech buyers
⏰ Ramp Time	🟢🟢🟢🟢🟢 Ability to easily experiment with limited budget	🟡🟡🟡⚪️⚪️ Requires moderate budget and high time investment budget to run several experiments to figure out what works	🔴⚪️⚪️⚪️⚪️ Lots of options and complex configurations that require high budget, time commitment and expertise to run experiments to be able to figure out what works and what does

What's the Difference Between PPC Clicks and Leads?

Clicks generated via PPC campaigns go directly to your own website to convert into leads on your own website/landing page and directly into your own marketing funnel whereas leads convert on your HTR profiles and appear in your Lead Inbox in the HTR vendor dashboard.