HotelTechReport

Category Auctions allow you to bid to generate high intent clicks from the PPC container on specific categories of the site.  Please note that only select categories have a PPC container and that you will only be able to bid within the PPC auctions in categories where your company offers a product (ie. you can't bid in the PMS container unless you offer a PMS).

- Location: <a href="https://gyazo.com/5bbcd433658c30310c3e9873c3be505d" rel="nofollow noopener noreferrer" target="_blank">Category Toplist</a> + ⚡️ performance boosters (see below)
- Categories available: <a href="#h_8b67814b0f">View current list</a>
- Objective: Drive clicks and leads from HTR to your brand.com website 
- Price: Real time auction <a href="https://help.hoteltechreport.com/en/articles/9451145-how-to-run-a-ppc-campaign-tutorial">Check dashboard</a>

⚡️ Performance Boosters for Top Bidders

The top bidders in the category auctions at any time also get additional visibility and placements to boost impression and click performance (see below).

Category Auctions Currently Available

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🎯 Category Auctions

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Placements x Bid Position	Screenshot	Top 10	Top 4	Top 2	Top Bidder
1. Core Placement Category page toplist		✅	✅	✅	✅
2. Related Basic Profiles Featured alternatives on basic profiles in category			✅	✅	✅
3. Comparison Pages In categories where you have PPC enabled your CTA will convert to a PPC link to drive traffic and leads directly to your own website from hyper targeted bottom of funnel comparison pages View sample comparison page				✅	✅
4. Alternatives Pages Featured products header booster on in-category related alternatives pages View sample alternatives page				✅	✅
5. Category Specific Articles Toplist and branded sticky banner in category specific articles					✅

Auction	Relevant categories
1. Property Management Systems	Property Management Systems (PMS) Hotel Management Software (HMS)
2. Digital Guest Journey	Guest Apps Guest Messaging Contactless Checkin Mobile Ordering & Room Service Upselling Software Guest Survey Software Guest Room Management
3. Revenue Management Systems	Revenue Management Systems (RMS)
4. Channel Managers	Channel Managers
5. Operations Software	Housekeeping Software Staff Collaboration Hotel Maintenance Software
6. Booking Engines	Booking Engines Hotel Reservations Software
7. Digital Marketing & Ecommerce	Hotel Websites Hotel Digital Marketing Metasearch
8. Hotel CRM	Email Marketing & CRM Software

🎯 Category Auctions

⚡️ Performance Boosters for Top Bidders

Placements x Bid Position

Category Auctions Currently Available

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