HotelTechReport

HTR's ebook/webinar auction allows you to promote your company's latest ebooks and webinars to drive traffic and conversions via your own website.

Where all other PPC auctions allow you to promote your company's products, content auctions enable you to promote your company's latest content such as webinars, ebooks or success stories via targeted placements throughout the site.

📰 Ebook/Webinar Auction

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Placements x Bid Position	Screenshot	Top 6	Top 3	Top Bidder
1. Blog in-line embed Top bidder gets boosted visibility with an in-line full width promo highlighting their content		❌	❌	✅
2. Blog sidebar (featured) Top 3 bidders in the auction get their content spotlighted in the blog sidebar		❌	✅	✅
3. Trending content section of the newsletter Newsletter promotes top 3 bidders content in the trending content section of the newsletter		❌	✅	✅
4. Blog side bar (view more) Top 6 bidders get their content featured in the expanded view of the sidebar placement when readers click 'view more'		✅	✅	✅

📰 Ebook/Webinar Auction

What is the content auction?

1. Blog in-line embed

2. Blog sidebar (featured)

3. Trending content section of the newsletter

4. Blog side bar (view more)