TABLE OF CONTENTS
Developing beautiful and compelling case studies has never been easier. Verified Case Studies are a feature that enable hotel tech companies to quickly and easily build beautiful, engaging and trustworthy case studies that get promoted on Hotel Tech Report.
The Challenge. Case studies are an extremely effective mode of content marketing that enable you to build trust with prospects by showing them proof of the results that you obtained with existing notable clients. The downside to case studies is that:
⏰ Time consuming to produce. Producing even a single case study is extremely time consuming and requires complex coordination amongst your client, writers, graphic designers, editors, web developers and internal stakeholders.
🤔 Lack authority & trust. Since companies develop case studies about their own products, they carry an inherent bias that reduces their credibility with prospects who read them.
The Solution. The verified case study wizard enables your team to quickly and effortlessly create beautiful and engaging case studies by filling in the blanks. Case studies then get verified by hoteliers and hosted on Hotel Tech Report to increase credibility with prospects and make sure they get visibility with our audience.
👉 Why It's Important. Verified case studies are the first step towards increasing benefits based selling throughout the site to help hoteliers visualize and imagine the possibilities of leveraging digital products by seeing real examples of their peers who are using them and the outcomes they are achieving instilling urgency, trust and FOMO to drive adoption of tech in the global hotel industry.
II. How it Works
Step 1: Navigate to the content tab of the vendor dashboard and click the 'Create new case study' button
Step 2: Build your case study by filling in the blanks in the case study wizard
Step 3: Once you've filled in the blanks, preview your case study
Step 4: Click the 'request verification' button on the final step of the wizard to send the quoted hotelier a link to verify their quote
💡 NOTE: Case studies only get published to the site and start counting towards your HT Score and ranking once they've been verified by the quoted hoteliers.
Step 5: Verified case studies get promoted throughout the site, newsletter and social media to drive visibility and demand for your products
Q: Do case studies impact the HT Score and rankings?
Yes, verified case studies are one of the variables in the HT Score and do impact rankings based on the quantity of case studies you have relative to similar products in your respective category. You can check your progress via the Reputation Report Card.
Q: What benefits do Premium Members get with case studies?
Premium Members get additional benefits including:
Boosted visibility: Premium Member case studies get preferred placement in case study syndication site wide driving more visibility.
Remove competitors: Non-member case studies promote other similar case studies whereas Premium member case studies only show your companies case studies (view example)
Social & Newsletter Promotion: Premium Member case studies get promoted on HTR's social media and newsletter to drive additional visibility