Article Overview
I. What is an Internal Contest?
II. Examples & Inspiration
III. 2-Tips to Increase Engagement and Collect More Reviews
IV. Step-by-Step Instructions to Launch Your Internal Contest
V. BONUS: Hotel Tech Report also offers a $100 Amazon Gift Card to give away to the member of your team who gathers the most reviews!
Here's how to create an internal contest and invite your team from the team leaderboard in your review manager
I. What is an Internal Contest?
One way to increase conversion is to run a giveaway campaign to your users but another way is to increase motivation and gamify review collection for your team using the internal contest feature.
Easily invite multiple members of your team to an internal contest in the Review Manager to motivate your team and gamify review gathering to boost your rankings (team leaderboard tutorial).
II. Examples & Inspiration
Whichever team member is the first to gather X client reviews wins a $250 Amazon Giftcard
Whichever team member gathers the most client reviews by X date wins company swag
Group employees into teams and the winning team who gathers the most customer reviews by X date gets taken to lunch by the CEO
Some creative ideas for internal giveaways that other companies have come up with: 1-hour massage gift card, a day off, lunch @ Nobu with the CEO, a piece of Away Luggage, a weekend at a client hotel
III. 2-Tips to Increase Engagement and Collect More Reviews
🎁 Come Up with an Enticing Offer: Come up with a giveaway item that is fun and creative and most importantly, that is something your team will actually want to increase motivation and engagement from your team.
⏳ Set an End Date to Create Urgency: Set an end date to your contest in a short time window (30-days recommended). This gives enough time to reach out and followup with clients but also instills urgency in your team and makes winning feel more tangible with the reward only 30-days out.
IV. Step-by-Step Instructions to Launch Your Internal Contest
Steps 1-3 are for the main point person overseeing your campaign to do:
Step 1: Invite your client facing team members to your HTR dashboard
Step 2: Assign team members to their respective client relationships in the 'Add Clients' table.
Step 3: Share this article with your client facing teams so they know how to use the review manager for automated campaigns and 1-click review requests
Steps 4-6 are for your client facing teams to do...
Step 4: Navigate to the unsent and pending tabs and filter to a team mates' name to see current status and which of their clients haven't left a review
Step 5: Each team member can customize their own individual review request template in the 'Customize Templates' tab of the Review Manager
Step 6: Each team member can send 1-click review requests to each of their clients
That's it! Once your team starts sending requests, marketers and executives can login and view the 'Team Leaderboard' to see who is sending the most review requests and gathering the most reviews.
V. BONUS: Hotel Tech Report also offers a $100 Amazon Gift Card to give away to the member of your team who gathers the most reviews!
Hotel Tech Report even offers a subsidy of $100 gift card to Premium Members who want to try out this strategy and motivate their teams for campaigns that meet the following criteria:
Campaign must generate at least 50 reviews
At least 5 team members must be involved in the internal contest campaign
The winning member must gather at least 25 verified client reviews during the campaign