Think of unsubscribing a user as moving them to a 'Do not contact further' list. When you click 'unsubscribe' on a user, it will hide them from the review manager workflow tab but they will stay in your customers tab so if you ever want to add them back you can. This helps remove the chance that someone on your team accidentally contacts a user that explicitly did not want to be contacted.
Managing Unsubscribes
Sample use cases for unsubscribing customers in the review manager:
If you accidentally upload a client you don't want to reach out to with a review campaign
If a client is in an active campaign but you want to stop the campaign
If a client has finished a campaign and you don't want anyone on the team to 'followup' or reach out again
Monitoring List Health and Sendability via Bounces
Make sure to upload clean customer lists with valid emails to avoid negatively impacting your campaigns' sendability:
FAQs
If I accidentally archive/unsubscribe a review in the Review Manager, how can I undo this to have them reappear?
If you accidentally archive/unsubscribe a client in the Review Manager, it will just hide them from the review manager to make sure nobody from your team accidentally reaches out to them but they will remain in the clients tab.
Navigate to the clients tab and filter status = unsubscribe (shown here) to view a list of all unsubscribed/archived clients
Click into the client you want to re-subscribe (shown here)
Click the re-subscribe button (shown here)