The Certificate of Excellence is a live on-site badge that appears on profiles and category pages to indicate to users products that have recent feedback on the platform and a reputation that is in good standing that meets certain minimum criteria (see below).
Vendors who meet the minimum criteria receive the certificate of excellence from Hotel Tech Report that can be used in sales and promotional materials to build trust with prospects.
How can my company qualify?
Once your company meets the minimum criteria, the badge on your profiles will instantly become activated and you will also be eligible for the website badge and conference booth badge (see image above).
| Minimum | How to check |
80 (out of 100)* | ||
Likelihood to Recommend | 80% recommended | |
Recent reviews (90-days) | 5 recent reviews |
*Note: In order to become ranked and earn an HT Score you must have at least 25
FAQs
Once my company qualifies, how do we get our badge?
Reach out via the 24/7 live chat on Hotel Tech Report to request your badge. Eligible companies are granted free licensing of the certificate to leverage in their marketing and promotional materials as long as they maintain the minimum standards of the program.
Why does my HT Score show 0 even though I meet the other criteria?
An HT Score is only calculated once a product is ranked, and ranking requires at least 25 verified reviews. Until a profile reaches 25 reviews, its HT Score shows 0, so in practice you need 25 verified reviews to qualify for the certificate. Learn more: How to Become Ranked & Unlock Matched Leads.
Does my membership plan affect my HT Score or eligibility?
No. Ranking, HT Score and Certificate of Excellence eligibility work the same on every plan, including Basic.
How can I get my HT Score to 80 or above?
HT Scores are curved within each category, so your score depends on how you compare with other products there. The biggest levers are meeting your category's review threshold (shown in your dashboard), your average ratings, and how recent your reviews are. Once you're ranked, the Reputation Report Card shows personalized tips to improve.