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Department Auction

Updated over 2 weeks ago

Promote your brand across relevant locations related to your target department to generate visibility and leads with your target buyers.

  • Location: Department hubs (example) + performance boosters (see below)

  • Departments available: Ops, Revenue Mgmt, Marketing, Guest Experience

  • Objective: Drive clicks and leads from HTR to your brand.com website

  • Price: Real time auction Check dashboard



⚡️ Performance Boosters for Top Bidders

The top bidders in the department level auctions at any time also get additional visibility and placements to boost impression and click performance including:

Placements x Bid Position

Screenshot

Top 6

Top 3

Top Bidder

1. Core Placement

Featured products within department hub page

2. Site Wide Nav Bar

Featured products in the Site-wide navigation

3. Related Blog Articles

Sidebar and sticky banners in related blog articles

4. Related Categories

Sticky banners in related categories within the respective department that don't have a PPC auction active

5. Profiles

Sidebar sticky banner on basic profiles in the respective department in categories that don't have a PPC auction active

Ready to boost brand awareness with your target buyers?

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