One of the additional benefits that members on any annual plan receive is subsidized review incentive cards to run giveaway campaigns with to increase conversion generate more reviews.
UPDATE: Beginning January 1, 2024 review incentives provided by HTR will be automatically monitored to ensure all compliance requirements are met. Campaigns that do not meet minimum compliance criteria will not be eligible Learn more
1. Why offer an incentive?
Unlike B2C review sites like Trip Advisor where users are cathartic about their experiences and leaving a review has intrinsic motivations of journaling/scrapbooking and share-ability (on social)--B2B reviews are asking customers to take time out of their work day to share their feedback to create business value for you (marketing & reputation value as well as product improvements value).
Running a giveaway campaign is a great way to gamify review collection, increase conversion and show your clients appreciation for them taking the time out of their day to share feedback about your offerings.
2. How does the incentive benefit work for annual members?
Premium Members on any annual plan include hundreds of dollars in review incentive cards that can be used in your review campaigns to gamify review collection and boost conversion on campaigns to build your reputation more easily. Here's how it works:
Step 1 | Setup your campaign in the review managerSetup your giveaway review campaign in the Automated Review Manager
*if you need help or want HTR to review your campaign setup for best practices, please feel free to reach out |
Step 2 | Reach out when your giveaway period has endedAfter your campaign runs, reach out via the live chat to let us know that you would like to use your giveaway to let us know:
|
Step 3 | We select the winners and send them their gift cardsHTR will select the winners at random based on the dates you mentioned (ie. users who left a review between June 1-June 30) and send them their giftcards. Additionally we'll notify your team and send you confirmation that they have been fulfilled and delivered to winners along with who the winners were. |
3. How can I run a giveaway campaign in the Review Manager?
Check out [GUIDE] How to run a giveaway campaign where you'll find a step-by-step guide along with templates and best practices
4. What are the minimum requirements for the campaigns?
Campaigns must be run through the automated review manager | Please note that in order to use the gift card benefit the campaign must be run through the automated review manager where HTR can (a) ensure guidelines are followed (b) have transparency into campaign performance and (c) be able to select the winners/recipients at random after the campaign is run |
Minimum campaign size of 50 users | Since you will be offering an incentive you will want to maximize the incentive by running the campaign to as many users as possible. That said, campaigns must have a minimum of 50 users per $100 incentive card. Campaigns with less than 50 users in them will not be eligible for the review incentive benefit |
Review incentives must be compliant | All incentives that are offered must be complaint Vendor Review Collection Guidelines including:
|
.
5. What gift cards are available to offer in our campaigns?
Basic giveaway gift cards: Amazon, Starbucks, Visa
Want to get more creative with your giveaway? If you want to pick something more unique, memorable and creative just reach out and ask via the live chat (we've never said no!). Some creative ideas from other companies for inspiration...Apple Airpods gift card, Massage gift card from Soothe, dinner at Nobu gift card, Instacart groceries gift card, AirBnB gift card