PMS and All-in-1 HMS are a bit of a unique situation where they have clear overlap but at the same time, each category has demand and search traffic as well as a different set of needs and slightly different buyer personas.
In the early days of HTR we used to only have one PMS category but after tons of vendor inbound requesting that we break out All-in-1 HMS from standalone PMS we decided to make the change (also because it meant picking up missed search intent and demand to drive more visibility to vendors in these categories).
Ultimately, if you offer your PMS as a standalone purchase and you also offer an all-in-1 bundled HMS solution (eg. PMS, booking engine, channel manager) then we recommend having a listing in each category since it just means you will have more visibility and there is really no downside.
If you don't offer a bundled all-in-1 solution but rather you only offer a standalone PMS, we recommend listing only in the PMS category.
While its a bit of a grey area, we always recommend veering on the side of more visibility.
DESCRIPTION... Vendor can offer a standalone PMS where the hotelier can purchase booking engine, channel manager, CRS and website from other vendors a la carte OR vendor offers an all-in-1 system. | DESCRIPTION... Vendor offers an all-in-1 solution with at the very minimum PMS, booking engine and channel manager as the core components of an all-in-1 HMS |
EXCEPTIONS & RECOMMENDATIONS... ✅ All-in-1 HMS solutions providers are permitted to also list in PMS even without a standalone PMS offering
WHY? Many hoteliers looking for a PMS may not know to search for HMS but may be open to an all inclusive system so listing in PMS and HMS will drive more leads and visibility | EXCEPTIONS & RECOMMENDATIONS... 🚫 PMS providers who do not offer an all-in-1 may not list in the HMS category
WHY NOT? Buyers looking for an all-in-1 HMS are explicitly looking for an all-in-1 solution/provider and not a standalone PMS product |
TYPICAL HOTEL PROFILE... Typically these are larger hotels and portfolios with more complex needs and specialization | TYPICAL HOTEL PROFILE... Typically all-in-1 is better suited for smaller individual properties with less budget, less staff and more need for consolidation and simplicity and less specialized needs |
TYPICAL BUYER PROFILE... Management companies, brands, luxury properties, resorts | TYPICAL BUYER PROFILE... Individual property owners, B&Bs, limited service properties |