There are lots of ways for companies to collect reviews and which method is most effective is different for every company which is why often its best to try a couple of different tactics and see what works best for you based on your specific product and client relationships. Below are six of the most popular tactics for collecting reviews.
TACTIC #1: Run an automated review campaign via the review manager
Premium members gain access to the fully automated review manager in the vendor dashboard to easily run review campaigns to make feedback collection effortless and boost rankings, visibility and lead volumes.
Pros: Effortless to setup, automated, high converting
Cons: Premium feature
Tutorials: How to Run Automated Review Campaigns
TACTIC #2: Run a divide and conquer campaign to motivate your team
For one person to personalize and track mass outreach is really time consuming and complex but working as a team companies can easily divide responsibility amongst client facing team members to make review collection a breeze.
Pros: Easily divide effort amongst your team to succeed
Cons: Requires more team collaboration
Tutorials:
TACTIC #3: Run a giveaway campaign to incentivize clients
Offering an incentive can be a great way to not only increase review campaign conversion, but also to show clients that you respect and appreciate them taking time out of their busy work day to leave a review.
Pros: High converting, fun for clients, more engaging
Cons: Comes with some campaign cost (although very nominal)
Tutorials:
TACTIC #4: In-app message campaign
Setup an in-app message in your dashboard or via your live chat to request a review from clients. This strategy is a great supplement to other campaigns because it ensures that you reach all of your users in a non-invasive way so when they have time they know where they can leave a review.
Pros: Easily accessible at all times, great supplement to other campaign types
Cons: Tends to be low converting unless an incentive is clearly offered
Tutorials: Check out the step-by-step guide
TACTIC #5: Marketing E-blast campaign
Have your marketing team send an e-blast with your unique review link to clients via your email marketing software.
Pros: Easy to setup, reach all customers at once
Cons: Impersonal, tend to be lower converting, hard to keep track of and followup
Tip: Since marketing eblasts tend to be very generic they tend to get low conversion rates. Make sure to offer a giveaway or incentive to increase conversion rates if you run an eblast campaign.
TACTIC #6: Social media campaign
Share your review link and promote your campaign on social
Pros: Easy to setup
Cons: Low engagement rates without an incentive