There are lots of ways for companies to collect reviews and which method is most effective is different for every company which is why often its best to try a couple of different tactics and see what works best for you based on your specific product and client relationships. Below are six of the most popular tactics for collecting reviews.
TACTIC #1: Run an automated review campaign via the review manager
Premium members gain access to the fully automated review manager in the vendor dashboard to easily run review campaigns to make feedback collection effortless and boost rankings, visibility and lead volumes.
TACTIC #2: Run a divide and conquer campaign to motivate your team
For one person to personalize and track mass outreach is really time consuming and complex but working as a team companies can easily divide responsibility amongst client facing team members to make review collection a breeze.
TACTIC #3: Run a giveaway campaign to incentivize clients
Offering an incentive can be a great way to not only increase review campaign conversion, but also to show clients that you respect and appreciate them taking time out of their busy work day to leave a review.
TACTIC #4: In-app message campaign
Setup an in-app message in your dashboard or via your live chat to request a review from clients. This strategy is a great supplement to other campaigns because it ensures that you reach all of your users in a non-invasive way so when they have time they know where they can leave a review.
TACTIC #5: Marketing E-blast campaign
Have your marketing team send an e-blast with your unique review link to clients via your email marketing software.
TACTIC #6: Social media campaign
Share your review link and promote your campaign on social