Short answer: No. Hotel Tech Report does not allow companies to create multiple product listings within the same category.
Why not?
HTR is structured so that each category represents a core hotel need, and each company has one unified profile per category to represent how it solves that need.
Even if you offer:
Multiple modules
Add-ons
Tiered versions
Different packaging or pricing models
Slightly different product variations
…all of these should be marketed within a single profile in that category.
What’s the rationale?
Allowing multiple listings in the same category creates friction and confusion for both hoteliers and vendors.
1. Clarity for buyers
Hoteliers use HTR to compare companies that solve a specific problem (e.g., Guest Messaging, PMS, RMS).
If one company had multiple listings in the same category:
It fragments reviews
It dilutes rankings
It makes side-by-side comparisons harder
It creates uncertainty about which profile represents the “real” product
For example, if you offer SMS messaging, in-app messaging, and WhatsApp messaging, those should live under one unified Guest Messaging profile — not separate listings for each channel.
2. Fair marketplace dynamics
Allowing multiple listings within the same category would undermine the fairness and integrity of the marketplace.
If permitted:
Vendors would be incentivized to create multiple near-duplicate profiles
Category pages would become saturated with variations of the same company
Visibility would reward “profile volume” rather than product performance
Over time, this would create a race to the bottom, where companies would be incentivized to create duplicative product profiles for slightly different versions of the product, pricing tiers or even the same product just to get more real estate on the page. This would make the vendor experience worse by requiring vendors to manage and optimize duplicative profiles within a category and would confuse hoteliers.
Hotel Tech Report is intentionally structured as a merit-based marketplace. Rankings and visibility are designed to reflect:
Customer satisfaction
Verified review volume
Product quality and fit
—not how many listings a company can generate.
Maintaining one profile per category ensures:
Equal exposure opportunities for all vendors
Clear, apples-to-apples comparisons for buyers
A balanced and sustainable ecosystem built on quality, not quantity
3. Review integrity
HTR’s review system is designed around one product per category per company.
Multiple listings would:
Confuse reviewers about which product to review
Split review volume across profiles
Undermine ranking accuracy
Reduce credibility of aggregate scoring
A single profile ensures all reviews consolidate into one accurate, trusted representation of your performance.
4. Better profile performance for vendors
There are no advantages to splitting your presence within the same category — only downsides:
Fragmented traffic
Lower review counts per listing
Weaker rankings
More profiles to maintain and optimize
One strong, well-optimized profile consistently performs better than multiple diluted ones.
What should I do instead?
If you have:
List your products in other categories
List your add-ons and modules
Showcase tiered pricing
Highlight tiers and versions in the profile content
You should showcase these within your existing category profile using:
Feature lists, Screenshots, Product descriptions, Pricing models, Implementation notes.
This keeps your positioning clear while fully communicating your product breadth.
If you're unsure whether something qualifies as a new category or should live within your existing profile, contact support and we’ll help you determine the best structure.