Related article: How to create new listings on Hotel Tech Report


Unfortunately in the hotel tech space there are startup ideas left and right and in the early days of Hotel Tech Report we found dozens of new concepts creating profiles on ideas not products and this proved to be very risky for our hotelier audience in that we were pointing them towards risky businesses to partner with that hadn't even committed to building a product yet.

As a result, we implemented a low 1-time per profile listing fee that is easily accessible for startups, but scares away people trying to create fake profiles.

Is it worth it for startups to create profiles?

For later stage companies the biggest problem to scaling is fragmented market, complex industry structure (ie. always a different buyer) and low customer education.  But for startups the single biggest problem when trying to scale (or even just trying to survive) is different--for startups the biggest hurdle to overcome with prospects is lack of trust, confidence and brand familiarity.  Hoteliers are notoriously scared of working with startups (as they should be) because if they choose to implement your solution and then you go under (as 99% of startups do...) its their reputation on the line which is why its safer for them to just choose an established provider.  Hence the saying, "Nobody ever got fired for buying a Xerox."

Hotel Tech Report is uniquely positioned for determined startups to overcome these hurdles. The value prop for startups to have online visibility and discoverability while building your reputation through the voice of your customers on a trusted 3rd party platform combined with the benefits of being able to leverage your HTR profiles and reviews as social proof in sales outreach is massive INVALUABLE.

Is there any flexibility to waive the listing fees?

Hotel Tech Report offers two easy ways to get refunded for your listing fees:

  1. 25 reviews in 30-days: If your company is able to get 25 verified client reviews in your first 30-days of membership we will FULLY REFUND your listing fees in the form of lead credit that will be applied to your account to purchase new leads with! To take advantage of this, please let us know via live chat and we will share additional resources to assist with review collection
  2. Upgrade to Premium: If your company upgrades to Premium Membership within your first 60-days of listing we offer a 100% refund on your listing fees Learn more about Premium

Still have questions?

Reach out via the 24/7 livechat on Hotel Tech Report.

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