I. What is a Guest Post
Guest Posting is the ability to publish your own content to HTR's blog in order to build your brand as a thought leader and boost your content's visibility to HTR's audience of 100k+ monthly hoteliers. Here are three examples of guest posts:
2021 Tips, Trends and Challenges for Modern Hoteliers by Peter Ferris @ RMS
Hoteliers Share Their Advice for Recovery by Kelly Robb @ Revinate
This is How Future Demand Data Can Solve Your Revenue Management Struggles by Alexandra Fjällman @ Atomize
II. How to Submit a Guest Post
Head to your company's vendor dashboard and navigate to Content-->Guest Posting and click the green 'Contribute Guest Post' button.
III. How Much Does Guest Posting Cost
Basic Members (10 post credits): Add post credits to your account via the dashboard that can be used towards guest posting.
Premium Members (Included + 5 post credits per additional post): Guest Posting is included with all membership plans (amount varies by plan) and members also get discounted pricing on additional guest posts (50% discount/5 post credits)
IV. Guest Posting Content Guidelines
Guest Posts are a a thought leadership or opinion piece written by your company that is not overly promotional in nature. HTR offers the opportunity for vendors to submit content to be syndicated on Hotel Tech Report but it must meet our guidelines including:
UNIQUE: Content must be unique/original and not re-posted/re-cycled
EDUCATIONAL: Content must be useful to buyers and educational
NON-PROMOTIONAL: Content must benefit users and not be overly promotional of your specific products or services
If your content meets these requirements and you would like to submit a post--you can do so by submitting via the vendor dashboard.
Fresh and unique content that has not been published on other resources. No duplicative, spun, or syndicated content. If it's published elsewhere online it will not be accepted.
Well-researched and fully supported article — with examples, screenshots, and graphics.
Authoritative content written by a person who knows the subject well.
Article which offers a valid solution to a pain point of the audience (hoteliers).
Links to credible sources — these must be original sources rather than the sources that quote the original ones — with relevant data that back up your arguments and help you explain the topic.
All data and claims must be substantiated by publicly available research and common knowledge.
Vendor name in the headline
Vague claims e.g. "personalization improves the guest experience"
Hyperbole such as: market leading, industry first, groundbreaking, pioneering, etc.
Article describes obvious things, abstract subjects, and generally known facts.
Topic is already covered in our blog.
No visuals or inbound links to reliable sources.
Article is overly self-promotional — advertisement for a service, a brand, or a product.
More than two links back to the author’s website within the copy.
✍️ Additional Details
Minimum Length: Minimum 500 words
Citations: Links only accepted when tied to data, statistics and quotes
Moderator Approval: Content must be approved by HTR Editorial per the guidelines above and HTR reserves the right to edit out overly promotional content or unsubstantiated claims.
2-Week Exclusivity: Must be exclusive to Hotel Tech Report for 2-weeks and any republication must link back to original posting on HTR.
Back Linking: Maximum of 2 links to the author's website will be accepted.
Article Share Image: No brand logos in share image. HTR retains the right to alter the share image in order to maintain visual branding identity of our website and social media presence.
In-Article Imagery & Graphics: 1 custom image allowed in article with branding.