📈 Tracking & Analytics

Can I add my own tracking link to each campaign?

Absolutely. You can do so via the set bid modal when you click into a given placement.

How is a click defined?

Unique click per 24-hours. Vendor and admin clicks are not counted

How are clicks verified?

For each campaign you run you're able to input a tracking link which you can use to verify clicks in your own analytics tools. You can also verify clicks via the PPC analytics tab in your dashboard. In order to ensure that click tracking is verified, HTR uses a 3rd party provider to track clicks.

How can I track clicks & performance?

There are two primary ways to track campaign performance:

Analytics Tab: The analytics tab in the PPC campaign dashboard will automatically track and display campaign performance across each of your placements including impressions and clicks data
Tracking Links: You can also use your own UTM tracking links to be able to track clicks via your own 3rd party tools

How can I track ROI?

Remember that HTR's PPC campaigns are just like any other marketing channel so you always want to follow best practices the same way you would for other channels (ie. Linkedin, Google, etc) including:

Tracking Links. Use UTM tracking links to track lead referral source
Track Lead Attribution. Setup referral tracking so that each lead that converts on your campaign landing page includes the referral source. This will enable you to easily filter your pipeline to see campaign effectiveness and ROI overtime.
Benchmark to Other Channels. Monitor lead volumes, cost-per-click and conversion rates to calculate average lead cost and be able to benchmark to other channels/lead sources

🎯 Targeting

What level of targeting does HTR offer for PPC Campaigns?

HTR currently offers category intent level targeting to ensure that all clicks are not only hoteliers, but hoteliers that in-market researching a specific category of software.

💸 Budgeting

How much should I budget?

You set your own budget and bids to win clicks in the auction so campaigns can be optimized for any size budget.

If you're looking to figure out how much budget for to maximize clicks, we recommend either:

OPTION A: ~3-5x your lead forecast
OPTION B: Allocate 20% of your current PPC spend on other platforms like Google or Linkedin so your demand gen team can compare the results of HTR's PPC program against other platforms and scale up or down accordingly

How do billing & payment work?

All billing is handled by adding PPC credits to your account. HTR offers two methods of billing which include:

Credit Card (default): The default billing mechanism for PPC campaigns is automated payments via credit card. Similar to the auto-reload functionality within the Lead Inbox, your PPC campaigns will automatically purchase additional credits when your balance runs low as long as you have remaining budget for the month. This ensures that your campaigns don't get disabled if you still have remaining budget for the month.
Bank Transfers (by request): If you'd prefer to receive an invoice to process manually you can reach out via the live chat on-site to let us know the amount of PPC credit that you'd like to purchase and get added to your account.

Looking for retroactive billing? Retroactive billing is available to select clients by request who meet the following criteria: (1) must have last 6-months of active PPC campaigns through the platform with (2) minimum monthly spend greater than 5k

💳 Billing & Payments

HTR offers a pay-as-you-go model to ensure that your campaigns run smoothly without any unexpected disruptions. This article explains how you can manage your billing and keep your campaigns on track.

Have a billing issue? Reach out to our support team over live chat

What payment methods are available?

Credit Card Payments: Most advertisers pay using a credit card. This is easy and keeps your campaigns running smoothly.
Custom Invoice Payments: Some advertisers can pay with a custom invoice, but they must buy credits in advance. Without a credit card on file, campaigns might stop if these credits run out. If you need a custom invoice please reach out over live chat from your vendor dashboard.

What do clicks cost?

Each category has a minimum bid price but PPC visibility and clicks are determined via live auction so prices are determined in real time based on supply and demand for clicks in a given category/placement at a particular time. Since click prices can change day-to-day (and even second to second), you simply need to:

Set your max bid: This will ensure that you win as many clicks as possible that are at or below your max bid price
Set your budget: This will ensure that you can never overspend

Combined, these two constraints ensure that despite click prices changing in real time via the auction, you'll never spend more on a click than your max bid and you'll never spend more than your target budget.

How does auto-reload work?

If your balance drops below $150, the auto-reload amount you chose is automatically added to your balance. This helps prevent your campaigns from stopping.

You can pick an amount between $250 and $2,500 to automatically add to your balance when it gets low. The recommended amount is $500 because it makes payments easier without causing issues.

PPC Billing Definitions

Term	Definition
Credit Card Payments	Most advertisers use a credit card for payments, ensuring smooth and uninterrupted campaigns.
Custom Invoice Payments	Advertisers can pay via custom invoice by pre-purchasing credits. Lack of a credit card on file may cause campaign pauses if pre-purchased credits are depleted.
Monthly Budget Cap	A cap set by advertisers to ensure they never spend more than the allocated monthly amount on their campaigns.
Current Balance	The amount advertisers can currently spend on their campaigns. Monitoring this is essential to avoid interruptions.
Auto-Reload Amount	Advertisers can choose an auto-reload amount between $250 and $2,500, with $500 being ideal to balance streamlined charges and payment issues.
Automatic Reloads	When the account balance drops below $150, the selected auto-reload amount is automatically debited and added to the account balance to prevent campaign interruptions.
Checking Balances	Advertisers can check their balances anytime via the vendor dashboard by navigating to Settings > Balances and History and filtering to clicks. This helps them keep track of spending and remaining balance.