This article explains how the 'What is [company]' section is generated by AI at the top of each profile which pulls from various sources to create a succinct and easy to understand description of each product to help buyers.
This AI analyzes the above sources to generate a description of each product with a clear explanation for hoteliers of what it does, key features and capabilities while fact checking it against what real hoteliers and partners actually say about the product and while removing buzz words, bias and marketing fluff.
Which data does the product description pull from (and why)?
we've infused AI into product descriptions to automatically generate an in-depth description based on the following data sources:
Source | Contributor | Screenshot |
1. Product description field | Vendor submitted | |
2. Review summaries | Verified hotelier customers | |
3. Partner recommendations | Verified integration partners |
By balancing vendor submitted content, user submitted content and partner feedback, we create a more balanced, clear and authentic description for hoteliers:
Hotelier feedback: We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Partner feedback: We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Vendor submitted: While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
As a vendor, how can I change my AI product description?
As a vendor you can update your product's description in the dashboard (source #1 above) and when you press save it will regenerate your description using AI pulling from the updated content. Additionally, as you reach new milestones of increments of 25 new reviews or partner recommendations the AI will update your summary pulling from this new data/content on a monthly basis to keep your description accurate, up to date and relevant.
Want us to manually re-trigger the AI to re-generate your description sooner? Reach out via the live chat to place a request for a manual update
Why We Built This Feature
In August 2025 HTR rolled out AI Enhanced Product Descriptions to help improve the experience for hoteliers.
After surveying our audience of hotel tech buyers we found that most product descriptions generally had two major problems:
Too vague: They didn't tell users exactly what companies products do
Too much hyperbole: Most company descriptions were filled with filler words and hyperbole (i.e. words like revolutionary, etc.) that reduced user's trust in them
Given that feedback from users, we decided to build this feature leveraging AI to ingest information from your company's self-written product description as well as other profile information like reviews and partner recommendations and output a clear, consistent and to the point description using a series of LLM prompts.