(6/1/20) 2021 buyer's guide sponsor updates and key dates (UPDATE)

Article overview

  1. What does it mean to sponsor a budget season buyer's guide?
  2. What are the benefits?
  3. What are the key dates and registration deadlines?
  4. What is the process once my company registers?
  5. How much does it cost?
  6. Is there a performance marketing model available?
  7. What is the difference between the white label and exclusive category sponsor options?

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1. What does it mean to sponsor a budget season buyer's guide?

Each budget season Hotel Tech Report partners with one company in each category to produce an annual buyers guide to help hoteliers learn the ins-and-outs the category to educate them during the buying journey to help them make a more informed decision.

Each year we offer one sponsorship opportunity per category to partner with HTR where we (a) collaborate on and develop thought leadership content to educate buyers and (b) promote our partners' brands to buyers interested in their respective category.  The opportunity is part sponsored content and part advertising/promotion with optional add-ons for performance campaigns and guide localization:

  • Sponsored content for your lead gen: Turnkey content creation where you fill out a short category questionnaire and we produce a polished co-branded report for you to use for your own sales/marketing and lead gen initiatives (eg. lead gen on your website, sales/marketing collateral, digital advertising, social media promotion...etc).
  • A full year of exclusive promotion on Hotel Tech Report: Exclusive promotion of your buyers guide on Hotel Tech Report for a full year through next budget season. Your brand is featured in the following places for the full year through budget season next year (at no additional cost and no monthly): exclusive category placement, resources library, basic profiles, search+dedicated landing page
  • Optional add-ons: Sponsors can also elect to add performance marketing (starting @ $16/download) and localization add-ons (starting at $500/translation)

2. What are some of the benefits of sponsoring your category's budget season buyer's guide?

  • Easiest content you'll ever produce: Other than filling out a quick survey Hotel Tech Report handles the rest. We save your team the time and hassle of generating trustworthy lead gen content.
  • Establish your brand as the thought leader in your category: Your guide gets published front and center on both the HTR homepage and on your respective category alongside other top vendors (want to see which other vendors have underwritten their category buyers guide? Click here)
  • Leverage the Hotel Tech Report brand: Other than being complex and time consuming, developing your own content comes with inherent bias and thus loses trust with prospects. Partner with HTR to remove the inherent bias of self promotional content that is developed and promoted internally.
  • Lead generation: Sponsors get a 1-year license to leverage your guide for lead gen initiatives (ex. website downloads, digital marketing, social advertising, etc). Leads generated through the your marketing, advertising and promotion of the buyers guide that come through your dedicated landing pages are exclusively yours to keep and 100% free.  Sponsors can also opt for performance marketing add-ons where HTR will run campaigns for you and generate cost effective high quality leads starting at $16/download


3. 2021 Budget Season Buyers Guide Key Dates & Deadlines

See: 2021 buyer's guide sponsor updates and key dates

4. What is the process once you reserve your category's guide?

While underwriters contribute their thought leadership and insights to shape the document through their lens, Hotel Tech Report does everything for you making this the easiest content your team will ever produce.

  1. Complete the Short Category Questionnaire: Once registered, we will send you a quick Google Doc questionnaire (sample here) for your team to complete.  This enables you to shape/guide the content 
  2. We edit, design, publish: We take care of the rest, send you a draft for your approval.
  3. Revise/edit: Once we send you the first draft, your team may review, request additional brand placements and send us revisions.

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5. How much does it cost to become the exclusive sponsor for your category's guide on HotelTechReport for a full year?

The cost it is a 1-time fee of $3,000 ($500 off for prior year award winners and premium members) to be the exclusive sponsor for that category and buyers guide for the full year through next budget season (aka no other vendors will be promoted/featured in the category).  The registration fee includes:

  • Sponsored content for your lead gen: Turnkey content creation where you fill out a short category questionnaire and we produce a polished co-branded report for you to use for your own sales/marketing and lead gen initiatives (eg. lead gen on your website, sales/marketing collateral, digital advertising, social media promotion...etc).  
  • A full year of exclusive promotion on Hotel Tech Report: Exclusive promotion of your buyers guide on Hotel Tech Report for a full year through next budget season.  Your brand is featured in the following places for the full year through budget season next year (at no additional cost and no monthly): resources library, basic profiles, category page, search+dedicated landing page
  • Optional add-ons: Sponsors can also elect to add performance marketing (starting @ $16/download) and localization add-ons (starting at $500/translation)

*Discount for Premium Members and prior year award winners: Premium members and prior year HotelTechAward winners receive $500 off sponsorship.  To check category availability and register head to the buyers guide landing page.

  

6. Is there a performance marketing optional available to generate downloads?

The base sponsor fee is for content creation, exclusivity, co-branding, licensing and the 1-year on-site exclusive native ad on HotelTechReport and does not include downloads.

Performance marketing downloads packages are optional and can be purchased separately starting at $16/download.

7. What is the difference between the white label and exclusive category sponsor options?

  • White label: We create a copy of the guide that is co-branded that you can use in your own marketing but it is not promoted on HTR and you do not get to contribute insights/collaborate on the content. We just basically take our annual guide, apply your branding and you get to use it for your own marketing.
  • Official guide sponsor: We allow one company in each category to be the official guide sponsor for the year. The official guide sponsor in the category collaborates with HTR on the guide content and gets their branding applied to the official copy that is promoted on HTR for a full year through the following year budget season. Official sponsors also have access to the performance add-ons where we run marketing campaigns to your guide and provide guaranteed download quantities.

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