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HTR App Store (inbound) vs HTR Agency (outbound)
HTR App Store (inbound) vs HTR Agency (outbound)

Understanding how to leverage the HTR App Store and/or HTR Agency to drive more visibility and leads

Updated over a week ago

At a high level there are two key ways that vendors can leverage HTR to generate more visibility & leads::

Inbound via the App Store vs Outbound via HTR Agency

HTR App Store

INBOUND

SELF-SERVICE

  • What: This is the self-service aspect of HTR where hotel tech companies list their products and then collect reviews and post content through the vendor dashboard to generate visibility and leads.

  • Who: Most of the leading hotel tech companies across the globe from fast growing startups like Oaky, ALICE and Mews to major global enterprises like SiteMinder, Amadeus and Oracle leverage HTR membership as a cost effective and scalable marketing channel to build their brand and grow their install base through members only features, benefits and exclusive discounts.

HTR Agency

OUTBOUND

FULL-SERVICE

  • What: This is the full-service aspect of HTR where companies leverage HTR as an outsourced marketing agency to produce turnkey advertising, sponsored content, and demand gen campaigns to drive you more visibility and leads year round on the platform Download Media Kit.

  • Who: HTR Agency has run outbound campaigns for some of the biggest names in tech including: Google, Stripe, Tripadvisor, PwC, Oracle and Matterport which you can find campaign types, examples and performance benchmarks for in the Media Kit

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