Hotel Tech Report offers several advertising solutions to help you put your brand front and center with the largest audience of hotel tech buyers. Leverage HTR's audience of 200k+ monthly hoteliers to educate buyers, build your brand and grow your install base.
Want to get a custom ad campaign proposal to optimize for your goals and budget? |
I. 🎯 Demand Generation Campaigns
PPC Campaigns: Upload your creative and takeover the exit intent modal on HTR to generate clicks to your website. View detail
Buyers Guide Download Campaigns: Put your lead gen in autopilot by enlisting HTR to run digital marketing campaigns and generate high intent buyers guide downloads for your category View detail
Sponsored Retargeting Campaigns: Retarget HTR's audience with your brand creative to reach in market buyers who have been doing research on HTR. View detail
II. 💌 Email Marketing Campaigns
Eblast Campaigns: Reach HTR's opt in email newsletter list with an educational email or value ad promotion View detail
III. 📣 Sponsorship Campaigns
Category Takeover: Position your brand as the go to provider in your category through a blend of native placements, exclusive in-category banners and rotating site wide banners. View detail
Department Takeover (NEW): Takeover the spotlight product, article and content download in the navigation mega menu for your department that. is used by more than 180k+ users each month. View detail
Site-wide Takeover: Run a holistic 30-day HTR takeover campaign that includes sponsored content, advertising and multi-channel promotion to put a spotlight on your brand and get the global hotel tech industry talking about your latest product launch, rebrand or development. View detail
Advertising Solution Details
I. Demand Generation
Pay-Per-Click (PPC) Campaigns #awareness #clicks #performance
How it works. Pick your # of clicks, run your campaign
Placement. Takeover the exit intent modal on HTR
Objective. Drive clicks to your own landing page to generate content downloads or leads.
Benefits:
Performance based. Drive traffic to your own landing page
Tracking. Embed tracking links
Scalability. Capacity up to ~1000 clicks/mo
Exclusivity. Exclusive placement (only 1 campaign at a time)
Brand boost. In addition to performance clicks, generates 80k-100k impressions/mo
KPI: Clicks
Reporting: ✔️ Includes campaign tracking and analytics
Pricing. Starting @ $12 PPC
Buyers Guide Downloads #performance #downloads
How it works. Select your category and # of desired downloads, then HTR runs digital marketing campaigns to generate downloads for your high intent buyers guide that get fed into a live leads sheet
Objective. Generate high intent BOFO (bottom of the funnel) buyers guide downloads to connect with in market buyers doing research in your category.
Benefits
Turnkey + Effortless. HTR handles campaign setup, tracking and lead forwarding meaning all you have to do is be ready to receive high quality downloads
Performance based + Fixed Pricing. Remove the risk of running your own campaigns and running up your spend with fixed price per download campaigns where HTR assumes the risk at competitive prices.
KPI: Downloads
Reporting: ✔️ Includes campaign tracking and analytics
Pricing. Starting @ $24/download
Sponsored Retargeting Campaigns #awareness
How it works. Select your desired impression count and takeover HTR's retargeting with your own ad creative to reach in market buyers who have been doing research on HTR.
Objective. Get your brand in front of a massive pool of in market buyers who are researching tech solutions on HTR.
Benefits:
Hyper Targeted Audience: Reach a massive, global, highly targeted audience of in market buyers doing research to find new tech products to run and grow their business.
Go Beyond Your Category: Reach hoteliers doing research in other categories to build awareness and generate interest in your company and products.
Improve Brand Awareness: The average B2B buyer needs to encounter your brand with 8-10 brand impressions before they are ready to reach out to a sales person to learn more. Retargeting lets you put your brand reps in auto-pilot.
KPI: Impressions
Reporting: ✔️ Includes campaign tracking and analytics
Pricing: Starting at $50 CPM (cost per thousand impressions)
II. Email Marketing Campaigns
#clicks #downloads #performance #awareness
How it works. Send a dedicated eblast to HTR's audience
Objective. Reach HTR's opt in email newsletter list with an educational email or value ad promotion
Benefits:
Instant Reach. Put your brand in front of 40k+ hoteliers without lifting a finger.
Awareness + Performance. Eblasts are branded for your company which means you get massive brand awareness at the click of a button while also generating on average ~1500-2000 clicks. Convert a single new customer to reach ROI on your campaign.
Turnkey. Our team of domain experts, writers and graphic designers do all of the heavy lifting so you can just sit back and wait for results. You can also provide branded assets and give feedback to ensure that the campaign is perfectly aligned with your brand.
KPI: 40k list size (+ 1000 click minimum money back guarantee)
Reporting: ✔️ Includes campaign tracking and analytics
Pricing: Starting at $6500
III. Sponsorship Campaigns
#performance #awareness
HTR offers 3-types of site takeovers:
Category Takeover: Sponsorship opportunity to position your brand as the go to provider in your category through a blend of native placements, exclusive in-category banners and rotating site wide banners.
Limited Availability: One company per category
Pricing: starting @ $700/mo)
Performance Benchmark: 9-12k monthly impressions
Minimums: 3-month minimum commitment
Department Spotlight Takeover (NEW): Reach stakeholders beyond just in your category by taking over your department (eg. Operations, Revenue Management, Marketing) in the main site wide navigation mega menu that appears on every page throughout the site as the primary means of navigation. Takeover the (1) featured product (2) featured article and (3) featured download in your category.
Limited Availability: One company per department
Pricing: Inquire for pricing
Minimums: 3-month minimum commitment
Site-wide Takeover: Run a holistic 30-day HTR takeover campaign that includes sponsored content, advertising and multi-channel promotion to put a spotlight on your brand and get the global hotel tech industry talking about your latest product launch, rebrand or development.
Limited Availability: One per month
Pricing: Inquire for pricing