I. Overview
III. Examples
IV. FAQs
I. Overview
Sponsored articles are available both a la carte for non-members or discounted via HTR's bundled membership packages (Gold and Platinum plans).
When you purchase a sponsored article with HTR, our team handles everything from topic ideation through graphic design and editorial all the way through promotion to the largest audience of hotel tech buyers on the web.
HTR's team of domain experts is available to supplement your team's content marketing needs with turnkey content production services which include both content agency services (eg. editorial, production, graphic design) combined with PR agency services (eg. content promotion) all at a fraction of the cost to help your team educate buyers and build your brand while saving time and money.
Sponsored articles are created in collaboration with vendor partners. These articles are indicated as “sponsored content” and can range from thought leadership to product deep dives.
II. Examples
📝 Sponsored article samples:
Oracle’s Vision for Nor1: Double Down on Machine Learning and Attribute Based Selling in Hospitality sponsored by Oracle
How Are Hoteliers Adapting to Welcome Travelers Back in 2021? sponsored by Amadeus
Impala’s New Contracting Product, Agile Distribution Strategy and the Future of Travel sponsored by Impala
The Rise of Mobile Ordering: From Trend to Core Hospitality Technology sponsored by RoomOrders
HotelIQ: Beyond Business Intelligence for Savvy, Data-Driven Hoteliers sponsored by HotelIQ
Preno Review: Hotel Management Software that Puts Independent Properties on Autopilot sponsored by Preno
Advanced Profile Synthesis: Your CRM’s Missing Ingredient sponsored by Revinate
📝 Sample ebooks & reports:
EBOOK: 2022 Guest Room Tablets Buyer's Guide sponsored by SuitePad
2021 Market Leaders Report sponsored by TripAdvisor
📝 Sample 3rd party commissioned guest posts:
Technology is the Key to Future-Proofing Your Hotel Business in partnership with Trip Advisor
How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility in partnership with Amazon Web Services
Short Form Article
600-800 words, 2 revisions included, 30-day lead time - Sample short form article:
Long Form Article
2,000-2,500 words, 20-min ideation call with HTR Editorial (optional), 3 revisions included, 30-day lead time. Sample long form article:
III. Content Types
What we can create:
Product review: In order to create a product review your team MUST give HTR a demo of your product. Our industry experts will write a thoughtful and balanced review of your system based on that demo. We will not omit critical data or falsely represent capabilities under any circumstance.
Executive interview recap: In order to create an executive interview recap, we'll need to either interview your team over Zoom or via a digital interview (email text). Our team will then leverage the content of the interview to create an article summarizing key ideas and concepts to promote your brand as a thought leader.
Case study summary: Submit 2-3 case studies and HTR will create a roundup summarizing key findings about your product or service.
Whitepaper roundup or research summary: This is perhaps HTR's most "turnkey" offering. Simply submit a piece of content your team has already created and let our team get to work promoting the findings of that content to our global hotelier audience.
❌ What we do not create:
Veiled sales pitches
Hyperbole and jargon-ridden content
Content with vague unsubstantiated claims
Content that talks about products we are not familiar with
IV. FAQs:
How can I order sponsored content? What's the process?
Our process is super simple and transparent. Complete the sponsored content project brief or ghost-written content project brief. Please link to helpful resources and substantiate any claims with data where applicable. Our team will reach out if they have any questions along the way. For long-form content, we'll schedule a quick brainstorming call between you and one of our editorial directors but for short-form articles our team will just dive in. Once your draft is ready you'll receive a notification via Intercom with a link to the draft via Google Doc. Please make all edits directly in the Google Doc and reply to our team via live chat when your edit suggestions are completed.
How do I know if I have enough balance to order an article?
Check your vendor dashboard.
Can HTR write content that I publish on my blog and credit to my leadership team?
Absolutely, all articles may be ordered as "ghost pieces" for the same cost. Ghost pieces are written by our writers but published on your own domain with a byline credited to someone on your executive team.
What if I need content produced faster than 30-days?
Rush orders may be initiated for an additional charge to expedite orders in our editorial calendar. You may order a 7 or 14-day rush order for an additional fee. Our team will not expedite orders until payment is complete. Once payment comes through we guarantee the delivery time for your 1st draft or your rush order money back. If you forgot to expedite prior to purchasing you may expedite via the content shop.
Are there any requirements for commissioning articles about my company's products?
Our team refuses to write about products we don't have an understanding of. We need basic material to create content and may lean on your team for specialized domain expertise. If we are writing a product without ample feedback on Hotel Tech Report (i.e. >25 reviews) we will require a product demo from your team prior to content creation.