Below are 4-easy steps to get started improving your presence on HTR. The single most important thing to remember as you're getting started is that the entire HTR platform is built to drive the most value, visibility and leads to the products which have the best reputation amongst hoteliers which is why reviews are the single most critical factor to your success.
Not only do hoteliers come to HTR to discover and vet the best products for their hotels based on what similar hoteliers like them most recommend by reading unbiased verified hotelier reviews--but your reviews also drive your HT Score, rankings, visibility and lead volumes on the site helping you drive more visibility and leads year round.
ARTICLE OVERVIEW
TIP: Before you get started make sure to invite your team to the vendor dashboard
I. Step 1: Gain Visibility in Your Core Categories (so you can generate more leads)
Your goal is to make sure that your products and services are discoverable in as many relevant places as possible on HTR to increase your surface area on the site and thus your discoverability, visibility and lead volumes (Benefits of Listing in Multiple Categories).
In categories where you offer a standalone product 👉 Create standalone product profiles to become discoverable in your core categories to start generating leads and visibility
In related categories where you don't offer a standalone product 👉 Create add-on product modules to gain visibility and be able to generate leads in related categories
💡KEY TAKEAWAY: The video below is the single most important step to making sure that you maximize your visibility and lead gen potential on HTR from the get go.
II. Step 2: Customize Your Profiles
Once you have your basic profiles, you can customize them with basic information and integrations. Helpful links:
III. Step 3: Collect Reviews to Improve Your Rankings
The main driver of your success on the platform is reviews which improve your reputation, boost your rankings and in turn drive more visibility and leads.
Review Collection Starter Kit (Basic Members)
How to Launch Automated Review Campaigns (Premium Members)
💡KEY TAKEAWAY: The entire HTR platform is designed to drive the most value and visibility to the companies and products that come most recommended by hoteliers. As you improve your reputation you'll generate more (and better) inbound leads.
IV. Step 4: Optimize Your Presence to Drive More Visibility & Leads
Follow the Coaching Tips in your Reputation Report card to further optimize your presence to generate more visibility and leads:
💡KEY TAKEAWAY: Generating more leads is great but if you aren't responsive you will dramatically decrease lead engagement and success rates so its absolutely critical to follow HTR's recommended best practices (especially for leads who reach out to multiple vendors and the other vendors are responsive and follow best practices)
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Looking for more ways to educate buyers, build your brand and grow your install base via the HotelTechReport platform and our audience of 250k+ monthly hoteliers?