As a reminder, matched leads are hoteliers who have asked HTR to recommend products in their category of interest based on what similar hoteliers recommend.
Since matches are made based on reviews in the platform, you likely won't get many (if any) without a strong reputation. That said, even without reviews there is a chance of generating matched leads (if other products in the category don't have a lot of reviews from the user's segment).
It's important to remember that matched leads haven't asked for info from your company specifically, but rather they've opted to connect with top matches to help them in their search.
When they opt-in, HTR guarantees to them that only credible and trustworthy vendors can reach out who have a minimum of 25 verified reviews for their product in the hoteliers category of choice.
This minimum requirement is in place not only to protect buyers and ensure stronger matches, but also to make sure that vendors are setup for success when you're connected with potential matches since the first thing hoteliers typically do when a match reaches out to them is lookup the vendor's profiles on HTR (aka. if they don't see a strong reputation they likely won't even respond to your outreach).
The good news is that reviews are easy to collect and even early stage startups can easily collect the 25 needed to achieve a trustworthy profile and unlock matched leads.