Related article: Guide to Premium for Enterprise clients
ROLE #3: Content Owners
Responsibilities: Manage your content
There are 3 types of content to focus on when it comes to Hotel Tech Report: press releases, hosted reports and content credits (+syndication). Having one owner of content enables them to have a holistic view of your strategy to optimize your visibility, presence and posting.
Recommended owner: Content marketing manager or PR team
Time commitment: ~5 hours/year
✅ Content owners checklist
(Quarterly) Decide on if you want to use your Premium credits for content or leads (~15 mins/quarter)
(One time) Upload hosted reports so you can capture downloads (~20 mins)
(Quarterly) Rotate out your hosted reports for any new content you have developed internally (~15 mins/quarter)
(Quarterly) Export your content downloads from the dashboard and add them to your newsletter mailing list (~30 mins)
(Monthly) Upload press releases to share your latest news (~10 mins/month)