Budget pacing alerts display on the home screen of your dashboard as well as on the PPC auctions tab of the vendor dashboard to help you monitor how your PPC campaigns are pacing relative to your target budget.
Budget pacing alerts instantly do the math on the fly for you so you can just monitor your dashboard to quickly check in on how your campaigns are pacing relative to your budget and gives you actionable tips of how to optimize your bids and budget to generate the most amount of clicks and leads.
As of June 15, 2026 you'll also start receiving coaching emails throughout the month including:
Mid-month pacing email with tips to optimize your campaigns sent on the 15th of each month
End of month recap email with a recap of the last 30-days performance
How it Works
The budget pacing widget forecasts your month end spend pace and compares it to your budget.
Alert | What it means | How to maximize clicks |
Under delivery alert
(Pacing behind) | Means that based on your current bid positions and auctions, you won't be able to deploy your full budget (aka your positions are too low to generate enough clicks to deploy your full budget) | Increase your bids or activate additional auctions if you want to deploy your full budget to maximize clicks |
Low budget alerts
(Pacing ahead) | Means based on your current bid positions your budget will run out before the end of the month and your campaigns will pause meaning you'll miss out on clicks for part of the month
| Increase your budget to the recommended amount based on the forecast in the tooltip to ensure that your campaigns keep running for the entire month and don't get turned off because your budget runs out The alert gives you a forecast of what you'd need to increase your monthly budget to in order to prevent your budget from running out mid-month and your campaigns getting disabled |
Note: If you don't see one of these alerts in your dashboard it means your campaigns are pacing to deploy your budget throughout the month efficiently without disruption.