2026 HotelTechAwards winners receive a license to promote the 2026 HotelTechIndex Market Leaders Report using a unique link.
When someone registers to access the report through your link, their email address can be automatically delivered to your team.
The easiest way to do this is with a webhook, which allows new registrations to be sent directly to your CRM, marketing tools, or internal systems.
Most companies connect this in just a few minutes.
How it works
You promote your unique report link
A reader registers to access the report
Their email is captured
The lead is automatically sent to your system
Your company's unique link
↓
Reader registers for report (and verifies email)
↓
Email captured
↓
Lead sent to your system
The easiest setup: Zapier
Zapier is a popular automation tool that connects webhooks to thousands of apps without writing code.
Step 1 — Create a Zap (🎉 Yep...it's this EASY!)
Step 1 — Create a Zap (🎉 Yep...it's this EASY!)
Go to zapier.com
Create a free account (if you don't have one already)
Click Create Zap
Choose Webhooks by Zapier
Select Catch Hook
Zapier will generate a webhook URL like: https://hooks.zapier.com/hooks/catch/123456/abcdef/
Send that URL to us.
Step 2 — Test the connection
Step 2 — Test the connection
Once your webhook URL is registered, we can send a test lead so you can confirm everything is working.
Zapier will show the incoming data in its trigger history.
Step 3 — Send leads where you want
Step 3 — Send leads where you want
After the webhook is connected, you can route leads anywhere:
Create a contact in HubSpot
Create a Salesforce lead
Add a row to Google Sheets
Send a notification to Slack
Add a subscriber to Mailchimp
Simply map the fields (email, timestamp, source_url) to your destination tool.
Step 4 — Turn it on
Step 4 — Turn it on
Once your Zap is live, every new report registration through your link will automatically send the lead to your system — typically within a few seconds.