Other than enhancing your profiles for prospects searching for your brand online and buyers researching on Hotel Tech Report, your Premium Profiles should become your sales team's new best friend. To maximize their reach, direct prospects to them in your marketing collateral, post rave reviews on social media linking to your profiles and encourage your sales team to add a custom footer to their emails to help build trust with prospects and close deals faster (if you would like Hotel Tech Report to design a custom footer for your company, please reach out via the on-site live chat).
THE FOLLOWING PROFILE ENHANCEMENTS WILL AUTOMATICALLY GO LIVE WHEN YOU UPGRADE YOUR MEMBERSHIP
- Remove competitors and comparisons: Remove competitors and comparisons from your profile to ensure prospects stay focused on your solution.
- What customers love section: Highlight the authentic voice of your customers and show prospects what they love most about partnering with you.
- Website backlink: Backlink from your Hotel Tech Report to improve your SEO.
- Promote other products by your company: Promote and cross-sell your companies other products and services front and center on each of your profiles.
ONCE YOU UPGRADE TO PREMIUM, THE ENHANCED CONTENT FIELDS WILL BECOME UNLOCKED
NEXT ADD PREMIUM CONTENT TO EACH OF YOUR PRODUCT PROFILES
Want to see all of the additional enhanced content fields available with your Premium Profiles? Click here
CHECKLIST OF ENHANCED CONTENT YOU SHOULD ADD TO YOUR PROFILES
- Select prominent featured brands that will catch your prospects' eyes: Make sure to select prominent brands that will catch your target audience's eye. For the cleanest and most consistent look, edit your logos to be greyscale and 123 x 62 pixels (example here). Need help? Reach out via live chat and we're happy to help you edit these or check out Canva for easy editing software
- Targeted case studies: Feature case studies for each of your company's target property types/segment (see segments) to help buyers easily find information that's relevant to them to increase buyer intent
- References & testimonials: Showcase reference customer testimonials to build rapport
- Recent articles and news: Post content to the blog (news, product updates, articles) to the blog to have them show up on your profiles (free for Gold and Media Package Members).
- HotelTechAwards: Display your HotelTechAwards prominently on your profile. (Insider secret: If you don't have any HotelTechAwards you can post other awards too...)
- Growth badge: To enable the growth badge and display job openings on your profile, post jobs to the job board (free for Gold and Media Package Members).
Still have questions?
Reach out via our 24/7 on-site live chat to speak with an HTR team member.